Strategic Marketing Manager

Reports to: Director of Business Development

Job Title: Strategic Marketing Manager

Date: March 2026

Would you like to work for a company where ambitious spirits and creativity thrive? L&L Products offers a culture that grows talent and flourishes with innovation. It is a place where you are encouraged to take control of your own professional development by using L&L’s extensive training opportunities to craft solutions to the industry’s hottest problems. Here is where quality of work, product and relationships are a priority.

L&L Products is built on the basic philosophy that good people working together, listening to each other’s ideas with an open mind and everyone wanting to do a little better each day will ensure our success. Our existence is full of wise principles, sacrifices and victories, laughs, and lasting memories that tell exactly who we are. How we came to be the great company, the caring family that we are today.

The Strategic Marketing Manager will be responsible for strategic planning and market development, business intelligence, and benchmarking for L&L Americas. Key activities and deliverables for this position include:

• Identify, evaluate, and prioritize new markets, emerging technologies, and competitive trends to shape strategic direction of L&L Americas
• Develop strategic growth plans including segment roadmaps for focus non-automotive segments (e.g., building and construction, sporting goods, industrial, marine, medical equipment, infrastructure, aerospace, defense etc.).
• Support corporate development initiatives, including market scanning, target identification, and due diligence for partnerships or M&A.
• Collaborate with finance and legal to support business case modeling, strategic fit analysis, and integration planning for new ventures.
• Act as a bridge between commercial teams and R&D to ensure that voice-of-customer and market feedback inform corporate development efforts

• Lead business intelligence efforts and translate insights into actionable strategies for positioning, pricing, and innovation.
• Collaborate with L&L Americas team to define key business intelligence, market research and competitive research needs, including identifying and managing vendor research relationships to ensure adherence to scope, schedule and cost
• Update regional and global management on progress with, and the outcome of, all business intelligence projects conducted for Americas.
• Update all corporate development, business intelligence and diversification reporting systems as required.

• Bachelors degree or equivalent in business, engineering or chemistry
• Masters degree preferred in Marketing, Business Administration, or Finance
• Relevant experience in strategy, marketing, or business development, preferably in advanced materials, chemicals, or manufacturing sectors.
• Experience with Aerospace, Industrial or Sporting Goods industries
• Demonstrated understanding of adhesives, sealants, composites, or related engineered materials required.
• Proven success in non-automotive markets (e.g., building and construction, sporting goods, industrial, marine, medical equipment, infrastructure, aerospace, defense etc.).
• Strong analytical, communication, and project management skills with the ability to influence across functions and levels.
• Entrepreneurial mindset with curiosity for emerging technologies and markets.
• Ability to synthesize complex information and translate it into clear, strategic narratives and action plans.
• Experience with strategic tools such as SWOT, Porter’s Five Forces, business model canvas, and M&A frameworks.
• Comfortable navigating matrix organizations and working across technical and commercial disciplines.
• Proactive communicator and collaborator.
• Ability to maintain and develop new relationships, negotiating skills; ability to influence customer decisions
• Attention to detail, financial management, ability to problem solve, and ability to travel.

• Performance Driven
• Communication
• Customer Centric
• Passion/Values
• Innovation
• Safety/Sustainability
• Collabora…