Sr. Manager, Product Portfolio and Strategy

Position Overview

The Senior Manager, Product Portfolio & Strategy will play a key role in shaping the future product roadmap across Bayliner, Trophy, and Heyday brands. The role is responsible for developing and executing long‑term product portfolio strategies that align with customer needs, market trends, and overall business objectives. The ideal candidate will partner closely with engineering, manufacturing, supply chain, sales, marketing, and product development teams to guide product lifecycle strategy, influence future model development, and drive execution across the organization.

• Develop and execute product portfolio strategies aligned with long‑term brand and business objectives across Bayliner, Trophy, and Heyday.
• Analyze market trends, customer insights, competitive benchmarking, and product performance data to shape future product roadmap decisions and lifecycle strategies.
• Partner cross‑functionally to support profitable product decisions, optimize product positioning, and improve overall portfolio performance across the brands.
• Ensure deadlines are met for sales and service agreements, annual planning targets, and order deadline dates.
• Collaborate with dealer networks and internal stakeholders to gather product feedback, identify opportunities for improvement, and influence future product enhancements and innovations.
• Execute product strategy for all Bayliner models, delivering business cases and charter reviews (Gate 0 and
  1) for new products within the HPPD process.
• Work closely with sales and PD&E while monitoring existing product performance to shape model‑year activities delivering optimal product lifecycle management.
• Collect and analyze competitive market and pricing information to develop compelling insights, facilitating data‑based category strategies and driving sales/share growth.
• Work closely with each brand’s marketing department on sales and marketing tools including catalogs, brochures, website content, etc., to support dealer sales efforts.
• Coordinate closely with dealer brand personnel to ensure appropriate boat‑show presentations and regional sales and marketing events occur.
• Establish and maximize strong dealer and customer relationships – strong negotiating skills required.
• Provide input to the General Manager and Sales Director on pricing, programs and promotions.
• Carry out specific training programs for dealers when required.
• Manage expense budget in a timely and efficient manner.
• Provide current sales & market information, including forecasting, sales activity and competition information.

• 4‑year bachelor’s degree in a related field.
• 5+ years of experience in product management, product portfolio strategy, product marketing, or related commercial/product leadership roles, preferably within the marine, powersports, automotive, aerospace, or consumer durable goods industries.
• Required travel of approximately 50%‑75%.
• Ability to resolve complex issues to the satisfaction of multiple parties.
• Ability to develop creative ways to address and resolve internal and external issues.
• Strong verbal and written communication skills for presenting and selling; including ability to create presentations in PowerPoint and advance Excel skills.
• Self‑starter capable of working both independently and as part of a team, with proven attention to detail.
• Ability to interpret and analyze market, customer, and product performance data to develop portfolio and product strategies.
• Ability to build relationships and credibility among key stakeholders internally and with dealer network externally.

In addition to base pay, the position is eligible for an annual discretionary bonus and a comprehensive benefits package that includes medical, dental, vision, paid vacation, 401(k) (up to 4% match), Health Savings Account with company contribution, well‑being program, product purchase discounts and more.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply.

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