Sr. Graphic Designer & Production Manager

Sr. Graphic Designer & Production Manager

At VASA Fitness, we want to create an uplifting experience for everyone by offering inclusive, accessible, and on-trend fitness. The foundation of our brand is rooted in a culture centered on unity, passion, love, integrity, fun, and trust. Because our culture is alive--embodied by members and team members alike--VASA is a place where lives are changed because of authentic connections made within our supportive community.

The Senior Graphic Designer & Production Manager is responsible for leading the visual production of VASA Fitness's prospect and member-facing creative across all marketing channels. This is a high-volume, high-impact role accountable for how the brand is represented across email, social and paid media, in-club environments, and digital platforms.

VASA's creative agency establishes campaign concepts, visual direction, and design systems. This role is responsible for translating that direction into high-quality, production-ready assets across all channels. Success in this position requires the ability to accurately interpret creative intent, maintain consistency at scale, and deliver assets that meet both brand and functional marketing needs.

This role requires deep expertise in production design across digital and physical formats. The Senior Graphic Designer & Production Manager must be able to work within established creative systems, uphold quality under tight timelines, and execute with precision while adapting creative for different formats and environments.

The position reports to the Director of Brand and will eventually manage one Junior Graphic Designer. It is responsible for overseeing day-to-day work allocation, maintaining output quality, and supporting the professional development of the direct report, in addition to individual contributions. This position will also work closely with our creative agency, ensuring creative consistency of campaigns across all channels.

Multi-Channel Creative Production

• Produce high-volume, prospect- and member-facing creative across digital and physical channels, including email, paid media, websites, in-club signage, internal screens, and digital platforms
• Translate campaign concepts, visual direction, and established design systems into production-ready assets
• Maintain consistency, accuracy, and quality across all deliverables while upholding brand standards
• Adapt creative for channel-specific requirements, including mobile-first design, responsive layouts, platform specifications, and print production needs
• Manage multiple concurrent projects while maintaining quality under tight deadlines

Website & Landing Page Design

• Design and optimize website pages, landing pages, and digital experiences that support brand, marketing, and conversion goals
• Collaborate with marketing, CRM, and development teams to create user-friendly and visually engaging web experiences
• Apply UX/UI best practices, accessibility standards, and mobile-first design principles
• Ensure consistency across all digital touchpoints while balancing creative storytelling with performance objectives
• Design digital assets and page layouts that educate, engage, and convert users

CRM & Email Creative

• Design email campaigns from concept through final production, including promotional sends, lifecycle communications, and member messaging
• Apply best practices for hierarchy, readability, responsiveness, and mobile optimization
• Deliver creative assets that support both brand standards and campaign performance goals
• Ensure email creative is optimized across devices and platforms

Video & Motion Assets

• Produce static and motion-based assets for paid media channels, including Meta, Tik Tok, You Tube, display advertising, streaming platforms, and digital out-of-home
• Adapt creative to platform-specific formats, specifications, and performance requirements
• Design and optimize landing pages that educate users and convert leads
• Lead production of short-form video assets, including 15- and 30-second advertisements
• Coordinate with internal teams, freelancers, and external partners to deliver final assets
• Ensure all deliverables meet brand, technical, and quality standards

In-Club & Digital Signage

• Design seasonal and campaign-specific signage for club environments, including window graphics, lobby displays, locker room materials, and branded environmental graphics
• Develop creative for internal TV monitor networks, including schedules, promotions, and campaign messaging
• Optimize creative for visibility, readability, and engagement within physical and digital environments
• Prepare and deliver production-ready files for print and installation
• Ensure all signage aligns with campaign objectives and brand standards

Team Leadership

• Work collaboratively with VASA's creative agency to ensure alignment and continuity across campaigns and channels
• Manage and mentor one Junior Graphic Designer, including prioritization, task assignment, and day-to-day direction
• Review…