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Digital Marketing Specialist
Job in
Denver, Jefferson County, Colorado, 80228, USA
Listed on 2026-06-12
Listing for:
Sola Salons
Full Time
position Listed on 2026-06-12
Job specializations:
-
IT/Tech
Digital Marketing, SEO, Social Media Marketing
Job Description & How to Apply Below
Position Title: Digital Marketing Specialist
Department:
Marketing
Reports To: Digital Marketing Director
Location: Remote
Travel: Minimal
FLSA Status: Salaried, Exempt
About Sola Salons:
Sola Salons is a wholly owned subsidiary of Radiance Holdings, LLC. It is the nation's largest and fastest-growing salon studios franchise and was established in 2004 with the opening of the first-of-its-kind location right here in Denver. Now, with 720+ locations in the US and Canada, we provide 20,000+ salon professionals with premium, fully equipped salon spaces in which they own and operate individual boutique salons alongside the support and tools they need to succeed.
Our innovative salon concept empowers experienced hairdressers, estheticians, nail techs, massage therapists, and other like-minded beauty professionals to elevate their careers quickly and easily. We provide each stylist with high-end studio space and the basic tools they need to find success as a business owner and entrepreneur.
Benefits we offer our employees to show our appreciation for the work they do:
Paid Holidays: Take advantage of time off to relax and rejuvenate with 10 paid holidays!
Flex Time Off (FTO): Our employees work hard and we care about their well-being. Our FTO policy allows the ability to get the rest needed to maintain a well-balanced life!
Health Benefit Program: As a full-time employee, enjoy access to Medical, Dental and Vision insurances with various plans to choose from that best fit your needs!
Safe Harbour 401(k): 401(k):
You will be eligible to participate in the company sponsored Safe Harbor 401(k) retirement plan, with up to 4% company match, to help you reach your retirement goals!
Bonus: We believe in the power of rewarding those who go above and beyond and have curated bonus plans for every role to ensure all contributions are recognized and rewarded.
Employee Discount Program for Spa Services: Pamper yourself with a visit to one of our four corporately owned Woodhouse Day Spas!
Employee Assistance Program: We believe in supporting your mental well-being so you can be the best version of yourself!
Job Summary:
The Digital Marketing Specialist will support the execution and optimization of digital marketing initiatives that drive lead generation and brand visibility across Sola Salons' national and local markets. This role works across paid media, SEO, website optimization, and analytics, with a strong focus on performance, testing, and data-driven decision-making.
This position is ideal for a hands-on digital marketer who enjoys working across channels, thrives in a fast-paced environment, and wants to continue building expertise in performance marketing for a multi-location brand. This role reports to the Director of Digital Marketing and collaborates closely with internal teams and external partners.
Primary Responsibilities:
Paid Media & Campaign Management
- Execute and optimize paid digital campaigns across channels including Google and Bing Ads, Meta, Tik Tok, Performance Max, and emerging platforms, in alignment with established strategies.
- Monitor campaign performance and optimize toward lead generation and conversion goals.
- Assist with audience targeting, campaign builds, creative testing, budget pacing, and reporting.
- Partner with agencies and vendors to ensure campaigns align with business objectives.
- This role is both hands-on in-platform while collaborating closely with agency partners for scale, testing, and specialized execution.
- Improving marketing efficiency through testing and ongoing optimization.
- Execute on-page, off-page, local, and technical SEO initiatives in partnership with internal stakeholders and external agencies.
- Partner with technical and marketing teams on website enhancements and content development.
- Manage local business listing updates, publish Google Business Profile content, and support online reputation management efforts.
- Monitor and analyze website performance, identifying opportunities to improve user experience, conversion rates, and overall site effectiveness.
- Support keyword research, landing page creation, A/B testing, and ongoing optimization efforts to drive…
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