Senior Digital Commerce Strategist & Architect

Career Area

Technology, Digital and Data

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do — but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here — we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

We're looking for a technically grounded Senior Digital Commerce Strategist & Architect who can partner with our product team to shape how customers enter our store, find their way through it, and experience our equipment, while building the data foundations that make those experiences smarter over time. This is a senior level role that blends strategy with hands‑on execution: you'll help define what we build in commerce today and structure it so it can power AI‑driven experiences tomorrow.

You'll work across product, engineering, marketing, and data to improve store entry and way‑finding, elevate the equipment experience, and strengthen the underlying data model and taxonomy that everything else depends on. You'll also support current AI execution bringing enough fluency with models, prompting, and retrieval to be a real partner on that side of the work, even though it isn't the center of gravity for the role.

The right person is part systems thinker, part builder. You should be comfortable mapping a customer journey on a whiteboard in the morning, sketching a taxonomy or data contract by lunch, and reviewing a prompt or experiment design in the afternoon. You think in terms of how things connect, pages, data, content, models and you can hold the whole picture without losing the details.

• Partner with product to shape store entry and way‑finding: how customers land, orient, and navigate toward the right equipment for them.
• Design and continuously improve the equipment experience: how products are presented, compared, configured, and contextualized across the journey.
• Own the underlying commerce data model and taxonomy product attributes, content structures, navigation logic, and the relationships between them with an eye toward downstream usability for both humans and AI systems.
• Translate business goals, customer research, and behavioral data into clear strategic recommendations and roadmaps for the product team.
• Define KPIs and measurement frameworks for commerce initiatives; design and run A/B tests to validate impact on conversion, AOV, and customer lifetime value.
• Build business cases and ROI models for proposed initiatives and present findings to senior leadership.
• Collaborate with engineering to define API contracts, content models, and integration patterns that scale.
• Support current AI execution across commerce helping evaluate opportunities, scope initiatives, and translate them into something the team can ship.
• Help structure commerce data, content, and taxonomy so it's AI‑ready: clean, well‑labeled, retrievable, and semantically meaningful.
• Contribute to feasibility assessments for AI initiatives, including model selection considerations, data requirements, and integration approach.
• Help define guardrails, evaluation criteria, and QA processes for AI‑driven features before they reach customers.
• Stay current with the AI landscape at a working level enough to be a credible thought partner and to spot where AI genuinely helps versus where it doesn't.

• Decision Making and Critical Thinking: Knowledge of the decision‑making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
• Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
• Software Change Request Management: Knowledge of software change request management; ability to manage software…