Senior Digital Marketing, Creative Specialist

• Own our digital presence end-to-end, from social media and our website to AI and paid strategy and branded collateral.
• Support the execution and optimization of integrated marketing campaigns across all digital platforms.
• Collaborate on website redesign project from kickoff to launch.
• Build, edit, and optimize web pages using CMS/page-builder tools (e.g. Webflow).
• Manage tagging, attribution, and tracking implementation.
• Develop an email optimization strategy that includes setting up automated nurture workflows by product, industry, and/or intent signal.
• Collaborate with marketing managers to create, edit, and optimize digital marketing content.
• Develop a social media strategy, including paid and organic, that generates leads and drives awareness and engagement for Wavelynx and the LEAF Community.
• Report out on SEM Rush content and industry signals during marketing content calendar sprint cycles.
• Monitor and report out on digital KPIs while helping to identify optimization opportunities and actionable insights.

• Hands-on experience in paid digital marketing with a focus on paid social (Linked In) - 3- 6 years
• Intermediate graphic design skills (Adobe Creative Suite, Canva, Figma, or similar)
• Proficient in Webflow
• Experience with marketing analytics tools and a data-driven mindset
• Strong verbal and written communication skills and comfortable presenting concepts and deliverables to internal stakeholders.
• Strong project management and organizational skills, with the ability to manage multiple projects, timelines, workflows, and deadlines.
• Passion for the digital marketing industry and its best practices, staying ahead of trends and technologies, especially around AI tools to improve content creation, analytics, and campaign efficiency
• Experience working in a fast-paced, collaborative, or lean-team environment where adaptability and self-direction are required.

Demonstrates expertise in digital marketing strategies, including paid social media and email optimization, while effectively managing projects and collaborating with cross-functional teams. Proficient in utilizing tools like Webflow and Adobe Creative Suite to enhance digital presence and drive engagement.

• Paid Digital Marketing
• Webflow Proficiency
• Email Optimization Strategy
• Graphic Design Skills
• Marketing Analytics Tools

• Paid Digital Marketing
• Email Optimization
• Webflow
• Graphic Design
• Marketing Analytics

• Strong Communication Skills
• Project Management
• Organizational Skills
• Adaptability
• Collaboration

• Digital Marketing
• Social Media Strategy
• Lead Generation
• KPI Monitoring
• Content Creation

• Adobe Creative Suite
• Canva
• Figma
• CMS/Page-Builder Tools
• SEM Rush