Digital Asset Manager, Marketing & Ecommerce

POSITION SUMMARY

The Digital Asset Manager owns the organization, accessibility, and integrity of Pro Caps' digital assets —
product, marketing, channel, and internal reference files — across SharePoint and Brandfolder. This role builds and maintains the taxonomy, naming conventions, permissions, and workflows that make assets easy to find, safe to use, and always on-brand. This role owns the system and enforces the standards. It does not own creative direction or claim approval.

This is a builder role: the systems, standards, and processes for asset management do not yet exist at scale, and this person will create them. Success requires understanding how each function — Marketing, Creative, Product, Operations, and Ecommerce channels — sources, uses, and needs assets, and translating that into a system that scales across every sales channel.

Pro Caps is a founder-led company with a highly involved CEO who holds strong brand voice and visual standards. This role must operate with precision and consistency to protect that standard across every team and channel.

• Bachelor's degree in a related field, or equivalent practical experience
• 5-7 years of experience in digital asset management, digital library/media management
  , or a closely related function
• Hands-on proficiency with SharePoint required;
  Brandfolder proficiency preferred
• Demonstrated experience building (not just maintaining) taxonomy, naming conventions, and governance processes
• Experience with channels where an outside platform sets creative specs and rejects assets that don't meet them (e.g., Amazon, HSN/QVC, Social Media, Email)
• Foundational understanding of image SEO best practices, including URL structures, hyphenation rules, alt text optimization, and file size/format constraints
• Understanding of how to deliver assets by URL feed and automated delivery, and familiarity with DAM/CMS/PIM integrations
• Strong organizational skills and high attention to detail
• Comfortable working cross-functionally and training non-technical users
• Experience in a consumer brand, CPG, or e-commerce environment preferred

• Own, administer, and improve the DAM ecosystem (Brandfolder) and file storage structure (SharePoint)
• Define and evolve the long-term asset management strategy as volume and channels grow
• Own the asset system and the standards behind it; set it up so teams can find and pull approved assets themselves; this role handles new assets coming in, exceptions, and problems with the system, not routine file requests

• Build and enforce tagging systems, file-naming conventions, and folder/category structures
• Partner with Ecommerce and Creative on taxonomy so metadata accounts for SKU, product name, category, brand, asset type, channel, campaign, ingredient, lifecycle status, and expiration date, making the DAM searchable in the language the team actually uses
• Maintain a clear, tagged relationship between every asset and its SKU/product/variant including channel-specific identifiers (e.g., marketplace parent and child item numbers) and the exact placement or image slot it fills, particularly where multiple strengths, sizes, flavors, bundles, or packaging versions exist
• Build naming rules that generate the file name each channel requires, including formats that don't allow spaces, dashes, or underscores

• Maintain complete, organized asset sets for every product including product imagery, lifestyle imagery, ingredient/benefit graphics, video, thumbnails, logos, badges, icons, and supporting content
• Ensure approved, production-ready assets are available ahead of website launches,…