Marketing Manager

Overview

Description

About Justrite Safety Group

At Justrite Safety Group
, we're more than just a collection of industrial safety companies; we're a dynamic organization dedicated to protecting people, property, and the planet. Our ever-growing portfolio of companies collaborates to deliver advanced industrial safety solutions that set the standard for excellence.

As our business continues to grow, we continue to look for top talent to join our team as we lead the charge in revolutionizing industrial safety, ensuring that every worker returns home safe, every workplace remains secure, and our environment thrives for generations to come. With Justrite Safety Group, safety isn't just a priority-it's our passion.

The Contribution You'll bring to this Role:

Justrite Safety Group is looking to hire a new Marketing Manager to develop and oversee the implementation of the business unit marketing strategy and product marketing in accordance with the company's overall goals and values that boost brand awareness and drive growth.

The Marketing Manager reports into the business and works closely with business unit leader, product manager and sales director to gain a deep understanding of the product range, buyer personas, and market trends to develop content roadmap that aligns to business priorities and outlines the business unit's marketing objectives. This includes developing effective product positioning strategies, composing relevant messaging that highlights product value propositions, and designing effective programs, product launches and events that reach the business unit's target audience.

They will engage with the corporate communications, events and marketing operations teams by providing clear briefs for the creation, production and dissemination of marketing collateral, communications and events with a heavy emphasis on demand generation. Further, they will collaborate with the VP of Strategic Marketing and other business unit marketing managers to create a center of marketing excellence.

The Marketing Manager is responsible for the achievement of communications and marketing mission, goals, and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress.

About the Team:

Joining our Marketing team means stepping into a fast-paced, creative environment where innovation and strategy go hand in hand. Our marketing team is the driving force behind our brand's voice and image, responsible for crafting compelling narratives, engaging with our audience, and driving demand across various channels. Here, you'll collaborate with talented professionals who are passionate about staying ahead of industry trends and delivering impactful campaigns that resonate with our target markets.

As a member of this team, you'll have the chance to work on exciting projects that span digital marketing, content creation, brand management, and more.

What You'll Do at Justrite:

• Develop and implement a long-term business unit marketing and action plan, including identification of target audiences and industries, key value propositions and distribution on relevant channels and measurement of the results that will build brand awareness, generate leads and drive engagement with customers, channel partners and employees.
• Understand where marketing and sales professionals are getting their information today and build partnerships, co-marketing, and programs that generate demand.
• Set annual and quarterly marketing goals and monitor performance of brand visibility, lead generation, funnel performance and engagement.
• Design & execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments.
• Plan the development of all brand publications, stellar short and long-form marketing content including digital and social media, web and video content webinars, articles and whitepapers.
• Partner with corporate marketing, communications, events and marketing operations through creative briefs for external messages and collateral, including press releases, attributed quotes, event scripts, talking points, prepared remarks, social media posts,…