Sr. Manager, Americas Integrated Marketing - Sport & Brand Partnerships

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold.

You’re encouraged to break it and create something better.

Crocs is seeking a Sr. Manager, Americas Integrated Marketing – Sport & Brand Partnerships to lead integrated brand and product marketing across the U.S. and Brazil, with a lens on sport, and cultural partnerships. This role plays a part in driving brand momentum, acquiring new consumers, and positioning Crocs at the intersection of sport, culture, and innovation.

This individual will balance the strength of Crocs’ iconic franchises with exciting, culturally relevant moments. They will connect product stories to athletes, teams, leagues, creators, and real-world moments that matter to consumers.

This role serves as a connector throughout Global Marketing, brand, product, channels, and partners, ensuring regional activations are insight‑led, commercially impactful, and accomplished with quality and excellence.

Reporting to the Director, Americas Integrated Marketing, this individual works closely with cross‑functional leaders across Global Marketing, Product, Merchandising, Creative, Media, Influencer, and Sales channels.

• Lead seasonal coordinated marketing strategy for sport and collaboration‑focused initiatives across the Americas, from briefing through execution.
• Balance scaling in‑line stories with crafting exciting moments.
• Expand the brand’s presence to current events, social/digital trends, and authentic brand partners.
• Develop regional go‑to‑market plans and activations and share back with Global Marketing for alignment.
• Implement campaigns to increase brand momentum, acquire new customers, and drive product sell‑through.
• Serve as a bridge between Global direction and regional execution, translating global briefs into impactful, locally resonant programs.
• Collaborate with agencies and internal/external creative teams to ensure flawless execution of campaigns.
• Guide cross‑functional alignment to efficiently implement brand and product integrated marketing plans.
• Build regional campaign briefs to support executional alignment with cross‑functional teams.
• Collaborate with Global influencer, social, VM, Media and creative teams to align on regional execution.
• Collaborate with regional brand marketing manager(s) to an aligned marketing strategy and execution for all regional and global campaigns to drive headlines, engage fans and sell product.
• Acts as a contributing partner for cross‑functional teams including merchandising along with eCommerce, Retail, and Wholesale/Distributor sales avenues.
• Fosters effective communication across all groups to improve campaign efficiency through collaboration.
• Manage a team of one, ensuring a productive and positive working environment.
• Ensures alignment with legal on all campaign and marketing activation plans to stay compliant and within contractual terms.

• Bachelor’s degree in marketing, communications, public relations, or related field (equivalent experience also considered; MBA or other advanced degree a plus).
• At least 8+ years of marketing experience, highly preferably with a global brand that operates in multiple channels.
• At least 3+ years of leading others.
• Experience in the footwear and/or industry is a plus, as well as a detailed understanding of the Sports and lifestyle/street wear space.
• Strong communication, written and verbal skills.
• Excellent project management guidance abilities; with the ability to drive projects in ambiguous and changing environments against timelines.
• Demonstrates influence skills, showing aptitude for connecting cross‑functional and cross‑regional partners through influence;
  Ability to lead teams in development and execution of plans.
• Understands global business organizations; can navigate across sales channels and communications platforms to provide…