Performance Marketing Manager

Drive growth with purpose in the heart of the Rocky Mountains.

At YMCA of the Rockies, we’re on a mission to build healthy spirit, mind, and body for all. We’re looking for a data‑driven Performance Marketing Manager to lead our paid media and lifecycle marketing strategy—turning insights into bookings, memberships, and life‑changing experiences.

• Own performance marketing strategy across Search, Social, Display, Programmatic, and Affiliate channels
• Set and manage KPIs like CPA, ROAS, CAC, and bookings targets with disciplined pacing and testing
• Lead agency partners and a small internal team to deliver high‑performing campaigns
• Strengthen attribution, analytics, and reporting frameworks using GA4, Google Ads, Looker Studio, and more
• Partner with web and creative teams to improve UX, CRO, landing pages, and creative testing
• Build mission‑aligned partnerships with tourism and community organizations to amplify reach
• Turn storytelling and offers into high‑converting performance creative

• Bachelor’s degree in Marketing, Communications, or equivalent experience
• Hands‑on experience with digital ad platforms, analytics tools, and SEO fundamentals
• Strong analytical skills with the ability to translate data into action
• Excellent communication, collaboration, and project management skills
• Familiarity with design tools like Canva or Adobe Creative Suite is a plus

• Competitive benefits: health, dental, life insurance, generous PTO, and YMCA retirement fund (12% employer contribution after 2 years)
• Employer‑owned housing may be available
• Free YMCA membership, discounted camps and childcare, lodge stays for friends and family
• Ski and golf passes, outdoor gear discounts, and access to world‑class mountain recreation
• Be part of a mission‑driven community that makes a real impact
• Live. Work. Make a Difference.

Join YMCA of the Rockies and help inspire adventure, connection, and growth—one campaign at a time.

APPLY HERE