Senior Marketing Communications Consultant

Career Area

Marketing

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

The Senior Marketing Communications Consultant – eCommerce & Digital Marketing plays a critical role in shaping and delivering strategic communications that drive adoption, engagement, and performance across digital commerce experiences. This role partners closely with eCommerce product teams, digital marketing, analytics, sales, and dealer stakeholders to translate complex product updates and initiatives into clear, compelling, and actionable communications. This position is ideal for a communications professional with experience who thrives in a fast paced digital environment, brings strong strategic thinking, builds and maintains strong partnerships and can seamlessly balance planning with hands on execution.

• Lead the development and execution of integrated communications strategies that support eCommerce and digital marketing initiatives, product releases, and roadmap milestones

• Led editorial efforts on behalf of eCommerce and Digital Marketing Division to ensure representation in digital and enterprise communication channels

• Ensure all division communications meet Brand guidelines and follow legal review process for external audiences

• Drive profesional aligned look and feel to eCommerce and Digital Marketing messaging across 13 Cat dealer web pages

• Measure impact of eCommerce and Digital Marketing communications and strategy for continuous improvement and increased dealer engagement.

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.

• Strategic Communications Planning:
  Ability to develop and execute comprehensive communications strategies that align with eCommerce and digital marketing business objectives, product roadmaps, and launch timelines.

• Messaging & Storytelling:
  Expertise in crafting clear, compelling narratives that simplify complex digital concepts for diverse audiences, including internal teams, sales partners, and dealer networks.

• Strategic Messaging & Stakeholder Communications Examples: Develops compelling value messages and converts complex initiatives into concise, audience‑specific communications for…