Social Media & Content Manager

Lyons Leather Co. | Remote (U.S. preferred)

Lyons Leather Co. is looking for a creative, data-driven Social Media & Community Manager to help grow and nurture our online community across Instagram, Tik Tok, Pinterest, and other emerging platforms.

This role is ideal for someone who loves storytelling, understands how to turn social platforms into growth channels, and can build meaningful relationships with our audience, affiliates, and creators.

You’ll work closely with the founder and marketing team to expand our reach, increase engagement, and turn followers into loyal customers and brand advocates.

This is a part-time contractor role to start (10–20 hours per week) with the opportunity to grow as the brand scales.

About Lyons Leather Co.

Lyons Leather Co. is a Colorado-based leather goods brand known for our convertible leather pouches and thoughtfully designed accessories. Our products are crafted in small batches from full-grain leather and designed for people who want to own fewer, better things.

We believe in building a brand people feel connected to — not just products they buy.

• Manage and grow Lyons Leather Co.’s presence across Instagram, Tik Tok, Pinterest, and Facebook
• Develop and execute a content strategy focused on engagement, reach, and brand storytelling
• Schedule and publish posts, reels, and short-form video content
• Monitor comments and DMs and engage with our audience in an authentic, brand-aligned voice
• Identify trends and opportunities to increase organic reach

• Create original content yourself including short-form video, lifestyle photography, and social posts
• Capture or produce UGC-style content that feels native to each platform
• Edit video and photo content for both organic social and paid advertising
• Work with the team to plan shoots and coordinate creator content when needed

• Help build and manage a content funnel that supports both organic and paid marketing
• Identify high-performing organic content that can be adapted into paid ad creative
• Develop concepts and creative hooks that can be tested in advertising
• Collaborate with the marketing team to ensure content aligns with broader growth campaigns

• Manage and nurture our Facebook fan community
• Encourage conversation, engagement, and user-generated content
• Build deeper relationships with our most loyal customers

• Manage and expand our affiliate and influencer program
• Identify and recruit creators who align with the Lyons brand
• Coordinate product gifting and partnerships
• Track performance and optimize collaborations based on results

• Analyze social performance across platforms
• Track key metrics such as:
• click-through rates
• creator performance
• Use data and insights to continuously refine content strategy

• Has 2–5+ years managing brand social media accounts
• Is both creative and analytical
• Is comfortable creating content themselves, not just managing creators
• Understands how to grow organic engagement on Instagram, Tik Tok, and Pinterest
• Has experience managing influencers, creators, or affiliate programs
• Is comfortable analyzing data and adjusting strategy accordingly
• Is highly organized and proactive
• Is excited to help build a brand community, not just post content
• Have experience with DTC or Shopify brands
• Have worked with UGC creators or influencer seeding
• Love thoughtful design, travel, fashion, or lifestyle brands
• Part-time contractor (10–20 hours per week)
• Remote
• Opportunity to grow with the brand
• Compensation: $40-$55/hour depending on experience with opportunity for bonuses based on meeting KPIs and performance

Please include:

• Links to social accounts you’ve managed
• KPIs regarding accounts you have grown
• Examples of content you’ve created (personally)
• A short note about why you’d be excited to work with Lyons Leather Co.