Retail Marketing Manager

Job Description

The Retail Marketing Manager is the strategic lead for Sea to Summit's North American retail go-to-market (GTM) programme. This role owns the retail GTM calendar and process end-to-end from seasonal strategy alignment through to in-season execution and is responsible for translating brand and commercial priorities into retail marketing plans that drive sell-in and sell-through across independent and key account channels.

This is a commercially minded role that requires the ability to think strategically, plan ahead of the business, and direct available resources including field sales representatives, tech reps, and sales agents to deliver results  Retail Marketing Manager works closely with Sales and Marketing leadership, the global brand team based in Perth, Australia, and cross-functional partners across E-Commerce, Operations, and Finance.

• Own the North American retail GTM calendar, including all planning milestones, approval gates, and cross-functional dependencies from seasonal strategy alignment through to in-season support.
• Lead seasonal retail marketing strategy aligned with commercial priorities, account segmentation, and global brand direction identifying key moments, tools, and resource requirements well in advance of execution.
• Partner with Sales leadership on account segmentation and translate account tiers into differentiated marketing support plans.
• Contribute North American perspective to the global planning cadence, including asset handoffs, seasonal share-backs, and planning cycle inputs.

• Develop bespoke marketing plans for priority key accounts, working alongside account reps and sales leadership to align marketing investment with account opportunity.
• Build retail marketing pitch decks and sell-in support tools tailored to key and focus accounts.
• Integrate into key account planning meetings and ensure marketing timelines are aligned to commercial calendars.
• Evaluate and evolve key account programmes including fixture programmes, window contests, and digital co-op based on performance data and rep feedback.

• Own the Authorised Dealer Kit programme and foundational merchandising approach for all Sea to Summit retail doors, with particular focus on new account activation.
• Manage POP/POS planning, production, and distribution briefing regional production timelines and coordinating with global on asset development.
• Direct tech reps, sales agents, and field resources to execute in-store merchandising, clinic programmes, and retail activations.
• Support retail staff training and readiness to sell, including clinic kit coordination and Expert Voice programme management.

• Own North American tradeshow planning and activation, applying a prioritisation framework to determine appropriate investment level for each show.
• Develop show-specific messaging strategy and brief creative on booth assets, activations, and collateral needs with appropriate lead times.

• 5–7 years of progressive experience in retail marketing, trade marketing, or brand marketing with demonstrated ownership of strategy and execution.
• Proven track record owning a retail or trade marketing calendar and managing cross-functional projects from planning through delivery.
• Experience working with wholesale or independent retail channels; outdoor, sporting goods, or adjacent consumer goods industry experience preferred.
• Demonstrated ability to direct and activate field resources, agency partners, or sales teams to execute rather than defaulting to doing it themselves.
• Strong project management skills with the ability to prioritise across competing demands and operate with a sense of urgency.
• Ability to perform quantitative analysis on campaign and programme performance and translate data into actionable recommendations.
• Excellent verbal and written communication skills with the ability to present effectively to retail partners, sales leadership, and senior stakeholders.
• Proficiency in Microsoft Office suite;
  Adobe Creative Cloud experience (Photoshop, InDesign, Illustrator) a plus.
• Familiarity with Click…