Social Media Lead

Job Summary

Ziggi’s Coffee is seeking a creative, strategic, and highly motivated Social Media Lead to own the brand’s social media presence across Tik Tok, Instagram, Facebook, Linked In, and emerging platforms.

This full-time role is equal parts strategist, creator, and cultural pulse-reader – responsible for growing Ziggi’s social media footprint, driving meaningful engagement, and amplifying our brand personality through standout storytelling. You know our brand inside and out, and you have the range to translate our voice and personality across demographics, platforms, and content formats without losing what makes Ziggi’s distinctly Ziggi’s.

You’re comfortable being the face and personality of the brand through social content when needed – you show up on camera naturally, build community authentically, and know how to make an audience feel like they’re part of something.

You’ll collaborate cross-functionally with marketing, creative, PR, operations, and franchise teams to keep Ziggi’s social content on brand, authentic, and ahead of the curve – while strategically increasing brand reach and follower growth across all channels.

This is not a desk-only role. Regular travel to local Ziggi’s locations is expected – visiting stores, coordinating with franchise owners and managers, and capturing authentic, on-site content that brings the brand to life.

• Develop and own Ziggi’s social media strategy to support national campaigns, local initiatives, franchise development, seasonal promotions, and brand storytelling.
• Translate Ziggi’s personality into platform-native content that connects with audiences and drives conversation across multiple demographics and channels.
• Maintain a proactive social calendar that balances planned campaigns with agile, trend-driven moments.
• Develop and execute social media strategies for new store openings, creating buzz and driving community awareness in new markets ahead of and through launch.
• Identify and implement emerging tools, trends, and platform features to keep Ziggi’s content fresh, relevant, and competitive.
• Strategically drive brand reach and follower growth across all social platforms.
• Leverage AI tools natively across your workflow to work smarter and move faster.
• Monitor the competitive landscape inside and out – tracking competitor wins, gaps, and next moves to keep Ziggi’s ahead.
• Anchor every decision in data – consistently demonstrating how the team’s efforts move the needle for the business.

• Lead ideation and execution of high-impact content across Tik Tok, Instagram, Facebook, Linked In, and emerging platforms.
• Write brand-centric copy that resonates with a variety of customer demographics, including Gen Z and Millennia ls.
• Conceptualize, create, and collaborate with creative teams, photographers, and external creators to produce high-quality videos, photos, Reels, stories, and other visual assets –from ideation through final delivery.
• Step in as the on-camera face and personality of the brand when needed, showing up with confidence, authenticity, and full command of our voice.
• Oversee scheduling, posting, and day-to-day management of all social media channels.

• In collaboration with the Communications Coordinator and broader marketing team, identify, cultivate, and secure partnerships with influencers and content creators that align with Ziggi’s brand values.
• Build and nurture long‑term relationships with micro‑creators and loyal fans to amplify organic advocacy and extend Ziggi’s reach.
• Source and activate user-generated content opportunities that strengthen brand love and awareness.
• Manage influencer campaigns end-to-end: outreach, negotiation, content review, and performance reporting as needed.
• Partner with the Communications Coordinator, field marketing team, and other cross‑functional stakeholders to coordinate local creator activations, influencer outreach, and event coverage.

• Proactively cultivate Ziggi’s online community by identifying and leading opportunities for engagement, advocacy, and brand storytelling across social platforms.
• Monitor…