Digital Activation Manager, GTM & Content, Etail & Marketplaces

Overview

Lead and execute go‑to‑market strategies across e‑commerce platforms and marketplaces. Own the calendar of e‑tailing initiatives, manage creative assets, oversee product detail pages, collaborate with cross‑functional teams, and drive optimization to increase traffic, engagement, conversion, and sales.

• Lead GTM Strategy & Execution:
  Own and manage the Etail & Marketplace GTM calendar, aligning product stories, seasonal campaigns, and consumer moments across key accounts.
• GTM Project Management:
  Manage weekly GTM meetings, timelines, and deliverables, ensuring alignment across internal teams, agencies, and external partners.
• Creative Brief Development:
  Own the development of creative briefs for digital marketing assets supporting GTM initiatives, ensuring assets reflect brand standards and drive compelling consumer experiences.
• Content Strategy & PDP Management:
  Develop and execute digital content strategies while overseeing the creation, maintenance, and optimization of Product Detail Pages across Amazon and key marketplace partners.
• Amazon Content & Catalog Management:
  Oversee Amazon product listings, A+ Content, Brand Store content, PDP assets, and digital merchandising updates.
• Cross‑Functional
  
  Collaboration:
  
  Serve as the primary liaison for GTM priorities and digital content initiatives between Digital GTM, Global Marketing, Creative, Merchandising, Sales, and Ecommerce teams.
• Partner Marketing Management:
  Develop and present strategic marketing plans and sell‑in decks to key retail and marketplace partners, representing the Crocs brand and GTM vision.
• Performance Optimization:
  Execute and manage consumer‑facing digital marketing assets, onsite merchandising, PDP enhancements, and content updates, leveraging performance insights and analytics.
• Content Governance:
  Establish and maintain best practices for product content quality, asset management, and digital merchandising standards across marketplace partners.
• Trends & Best Practices:
  Stay current on digital marketing trends, Amazon platform innovations, e‑commerce merchandising, content optimization strategies, and marketplace best practices.

• Bachelor's Degree in Marketing, Communications, Business, or a related field.
• 5+ years of digital marketing experience with a focus on e‑commerce, GTM strategy, marketplace marketing, or account marketing.
• Experience managing Amazon PDPs, A+ Content, Brand Stores, product catalog content, or digital merchandising.
• Strong understanding of e‑commerce content strategy, product content optimization, and marketplace merchandising best practices.
• Proven ability to lead cross‑functional projects and influence stakeholders at all levels.
• Excellent strategic thinking, project management, and problem‑solving skills.
• Outstanding communication, presentation, and relationship‑building abilities.
• Experience managing marketing calendars, content development, campaign execution, and digital asset workflows.
• Experience working with e‑commerce platforms, content management systems, Product Information Management systems, Digital Asset Management systems, and analytics tools is preferred.
• Highly organized, detail‑oriented, and able to manage multiple priorities in a fast‑paced environment.
• Collaborative mindset with a passion for delivering exceptional consumer experiences and driving business results.

Salary or Pay Range: $105,000 - $115,000. Pay offered will vary based on job‑related factors such as location, experience, training, skills, and abilities.

Benefits:
Medical, dental and vision coverage; life and AD&D; short and long‑term disability coverage; paid time off; employee assistance; 401(k) with company match; and other voluntary benefits. Eligible for incentive program. The role is a hybrid schedule (Collaborator persona).

Equal Opportunity Statement:
The Company is an Equal Opportunity Employer committed to diversity and inclusion, providing consideration regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or other protected classification.