Senior Manager, Performance Marketing

Reports to: Chief Growth Officer

Location: On-site, Mead, CO (HQ)

Type: Full-time

Experience: 8–10 years

Compensation: $120,000–$150,000

Ziggi's Coffee is a fast‑growing, franchise‑led coffee brand built on the drive‑thru and café experience. Founded in Colorado in 2004 and franchising since 2014, we've grown to 115+ locations across the country and we're just getting started. Our model spans drive‑thru‑only kiosks, cafés, and combined café + drive‑thru formats — each one a neighborhood gathering place built on great coffee, genuine hospitality, and speed of service.

The Sr. Manager, Performance Marketing is the right hand to the Chief Growth Officer in driving measurable customer and sales growth across corporate and franchise locations. This is a role for someone who is both brand‑building and performance‑minded — who understands that a strong brand and disciplined performance marketing reinforce each other, and who can grow the brand while staying accountable to results.

Success is measured in customer visits, new store performance, loyalty program growth, ticket growth, and customer lifetime value — year over year.

You will own the performance marketing strategy that grows customers across all three of our formats — drive‑thru, café, and café + drive‑thru — as well as our online ordering and third‑party delivery channels, and you’ll do it with a bias toward efficiency, using AI and internal data tools to do more with less. You understand the economics of a multi‑unit franchise system: what drives an incremental visit, what a new store needs in its first 90 days, and how to prove that marketing spend paid off.

You bring proven, quantified examples of driving results for other multi‑unit or franchise brands, and you know how to translate that playbook to ours.

This person is part marketer, part operator, part data analyst. You are equally comfortable presenting performance to franchisees and building the model that shows where we’re winning and losing customers.

• Customer and same-store sales growth. Own the performance marketing plan that grows customer visits and transactions across drive‑thru, café, and café + drive‑thru locations — with clear accountability for year-over-year comps.
• New store performance. Own the full new‑store marketing lifecycle: pre‑opening awareness, a high‑impact grand opening, and the honeymoon period that establishes early customer visits — then the strategy to sustain and grow that performance well beyond launch, turning a new location into a habitual‑visit generator. Executed efficiently and repeatably at scale.
• Loyalty enrollment and frequency. Own the loyalty program as one of the brand’s most powerful revenue levers — driving enrollment so that every customer is brought into the program, then maximizing active‑member visit frequency through offers, triggers, and lifecycle communication. Accountable for enrollment growth, activation, and member visit frequency targets.
• Paid and local media performance. Own the strategy, targeting, budget direction, and performance accountability for paid media across search, social, and geo‑targeted local channels.
• External partners and hands‑on execution. Direct and manage the external agencies and vendors that support paid media, CRM, and loyalty — set the brief, the audience, and the objective, and hold them accountable to results. Just as important, you lead and execute: you can get into the platforms and run it yourself when speed or quality demands it.
• Website and app experience, CRO, and organic growth. Own the marketing‑side website and app experience and the conversion rate optimization that turns visits into orders and enrollments. Drive organic growth through SEO and GEO (generative engine optimization) so Ziggi’s shows up wherever customers are searching.
• Budget and marketing economics. Own the performance marketing budget — forecasting, pacing, and reallocating spend across channels, formats, and markets — and the measurement framework (CAC, LTV, LTV:CAC, payback, ROAS by cohort) that decides where every dollar goes.
• Online ordering and third‑party delivery. Own online ordering…