TDI - External Relations - Information Specialist IV; Social Media and Content Management Speci

Agency Information

Do you have a passion for public state service and enjoy making a difference? The Texas Department of Insurance (TDI) is hiring! We regulate the insurance industry, administer the Texas workers' compensation system, perform the duties of the State Fire Marshal's Office, and educate and protect consumers. Apply now if you're looking for a rewarding career in public service. The Texas Department of Insurance is in the Capitol Complex, in the Barbara Jordan Building at 1601 Congress Avenue in Austin, near the Texas Capitol.

• Flexible work schedules.
• Work-life-balance.
• 96 hours of accrued vacation a year.
• 96 hours of accrued sick leave a year.
• 20+ holidays every year.
• Career advancement opportunities.
• Free parking.
• 401(k) and 457 Programs.
• State of Texas retirement plan with a lifetime annuity through the Employee Retirement System of Texas (ERS).
• Free comprehensive medical insurance for full-time employees and 50% off premium costs for dependents (state pays other 50%).
• Optional benefits like dental, vision, life insurance, and many more.
• Qualified employer for the Federal Public Service Loan Forgiveness Program.

TDI does not sponsor or assume sponsorship of an employment visa. Learn about our selection process, our military employment preference, licensing, and credential requirements.

This position performs advanced (senior-level) informational and communications work. Developing and implementing the agency's social media strategy. Work involves coordinating social media posts, including researching, writing, and editing posts. Work involves coordinating, monitoring, and managing various content and communications projects for division and agency staff. Works under limited supervision with considerable latitude for the use of initiative and independent judgment.

• Manages the agency's social media presence, including creating and maintaining brand consistency content across all channels. Ensures content is well written, appropriate for the audience, supports communications goals, and aligns with the agency's mission and core values.
• Develops and implements a strategy to promote the agency's brand and build an audience for the agency's social media accounts.
• Monitors trends in social media tools, applications, channels, design, and strategy.
• Monitors effective benchmarks (best practices) for measuring the impact of social media campaigns. Analyzes, reviews, and reports on effectiveness of campaigns to maximize results.
• Develops, manages, and oversees editorial content production with internal and external stakeholders. Ensures content is reviewed, published, and distributed on schedule and meets accessibility standards and is SEO optimized.
• Serves as project manager for Communications-hosted and special projects such as training, conferences, event planning, and video and communication projects. Includes serving as lead for Customer Service report and InsurED webinars.
• Researches and identifies opportunities to cross promote content.
• Serves as lead for TDI's email marketing.
• Performs other duties as assigned.

• Graduation from an accredited four-year college or university with major course work in a field relevant to the assignment is preferred.
• Additionally, this position requires two years of experience in project management in relevant areas of project assignment.
• Regular work attendance.
• Travel may be required for up to 5% of the time. If travel is 10% or over, you must maintain a state of Texas Driver's License.

Education and experience relevant to position requirements may be substituted for one another on a year-for-year basis.

• You must submit a sample of a social media post, and a marketing/promotional email with your application.

• State laws, rules, procedures, and regulations relevant to job requirements.
• Trends and best practices in social media.
• Spelling, punctuation, grammar, and common style guides.
• Effective communication strategies.
• Project management methodologies.
• Web accessibility standards.
• Effective project management tools, techniques, and applications.
• Local, state, and federal laws and regulations relevant to the administration of the project undertaken.
• Effective communication strategies.
• Personal computers and applicable software.
• Microsoft Teams and SharePoint to manage editorial processes.
• Email subscription management system.

• Problem solving and critical thinking.
• Using Microsoft Office software applications, including Word, Excel, Outlook, SharePoint, and Adobe software applications.
• Using personal computers sufficient to enter and extract data from related systems and programs such as Centralized Accounting Payroll and Personnel (CAPPS) and other systems required to…