Associate Design Director, Brand Design

Overview

We are seeking an Associate Design Director, Brand Design to help shape and evolve the visual expression of the Crocs brand across campaigns, product storytelling, packaging, retail, digital, and experiential touchpoints.

This role is rooted in strong design leadership, systems thinking, and elevated brand craft. The ideal candidate brings deep experience in building cohesive visual identities, developing scalable creative systems, and delivering culturally relevant design that feels distinctive, expressive, and wonderfully unordinary.

Working closely with Creative, Brand, Marketing, and Product teams, this leader will help guide the development of premium brand experiences across channels while ensuring consistency, clarity, and creative excellence throughout the customer journey.

This role will also stay informed on emerging creative tools and technologies — including AI-assisted workflows and evolving digital platforms — with a mindset toward improving creative efficiency, accelerating workflows, and expanding how teams create.

• You care deeply about brand expression and design craft.
• You think in systems while maintaining a sharp eye for detail — from typography and packaging to campaigns and storytelling.
• You understand how strong visual identities scale across product, retail, digital, social, and experiential environments while still feeling fresh, emotional, and culturally connected.
• You’re collaborative, curious, and highly conceptual, with the ability to lead creative work from strategy through execution.
• You stay engaged with evolving creative tools and emerging technologies, not as the center of the work, but as part of a modern creative practice that helps teams work smarter and explore new possibilities.
• You’re inspired by culture, design, and the unexpected.
• At Crocs, we call that Wonderfully Unordinary.

• Lead and contribute to the development of premium brand design across campaigns, product launches, packaging, retail, digital, and experiential channels.
• Help evolve and maintain scalable visual systems that strengthen consistency across the Crocs brand ecosystem.
• Drive strong brand storytelling through typography, composition, color, motion, imagery, and design systems.
• Partner closely with Creative Directors, Designers, Brand, Marketing, and Product teams to bring integrated creative concepts to life.
• Elevate the quality and consistency of brand expression across all consumer touchpoints.
• Contribute to packaging design and product storytelling initiatives that connect brand, culture, and consumer experience.
• Guide and mentor designers while championing high standards of creative craft and execution.
• Collaborate with external agencies, artists, photographers, and production partners to deliver innovative and culturally relevant creative work.
• Explore new creative tools, workflows, and emerging technologies that can support efficiency, experimentation, and modern content creation.
• Keep up to date with evolving industry trends, build innovation, and emerging platforms that influence brand storytelling and creative development.

• Bachelor’s degree in Graphic Design, Communication Design, Visual Communication, or related field.
• At least 8+ years of experience in brand design, creative direction, visual systems, packaging, or integrated marketing design.
• At least 3+ years of leadership experience.
• Strong portfolio demonstrating elevated brand expression, campaign development, building frameworks, product presentation, and storytelling across multiple channels.
• Exceptional design craft with strong typography, layout, composition, color, and visual storytelling skills.
• Experience crafting scalable creative frameworks and cohesive brand identities across physical and digital environments.
• Proficiency in Adobe Creative Suite, Figma, and modern creative production workflows.
• Understanding of evolving creative technologies, digital platforms, and AI-assisted tools as part of contemporary creative workflows.
• Strong leadership, communication, collaboration, and presentation skills.
• Ability to manage multiple projects while…