Sr Growth Strategies Analyst

Location: Broomfield

The Senior Growth Strategies Analyst plays a critical role in driving strategic growth initiatives that significantly contribute to the credit union’s revenue and expansion. Leveraging advanced data-driven insights, the Senior Analyst will attract new members, enhance member engagement, and foster member loyalty with a strong focus on deposit growth. This role involves leading the analysis of market trends, member data, and financial performance to identify high-impact opportunities for engagement and increased profitability of the credit union.

ESSENTIAL FUNCTIONS:

Lead the definition and segmentation of target audiences based on advanced demographics, behaviors, and preferences to tailor acquisition and engagement strategies.

Strategically identify and target high-value member segments using sophisticated models such as the Wharton customer centricity model.

Develop and oversee the implementation of diverse lead generation tactics including content marketing, social media outreach, and paid advertising to attract new members.

Direct the analysis and optimization of the sales funnel to improve conversion rates at each stage, from initial awareness to final purchase.

Utilize advanced data analytics to track the effectiveness of member acquisition and engagement efforts, measuring KPIs such as cost per acquisition, engagement score, and return on investment.

Oversee the tracking and analysis of marketing campaign performance, ensuring alignment with strategic goals.

Work closely with marketing and other departments to ensure alignment in messaging and strategies, leveraging marketing campaigns to drive new member acquisitions and engagement.

Continuously gather and analyze insights into customer preferences, behaviors, and pain points to tailor engagement strategies.

Implement advanced behavioral targeting techniques to engage members based on their online actions such as website visits, abandoned carts, and previous purchases.

Create and oversee detailed maps of the customer journey to understand the various touchpoints and interactions customers have with the brand, helping to personalize the experience at each stage.

Design and manage loyalty programs that reward members for their engagement and purchases, personalizing these rewards based on desired member behaviors.

Ensure consistent and cohesive engagement across various channels such as email, social media, and live chat to meet members where they are.

Foster a sense of community among members through forums, social media groups, and events, encouraging interaction and peer support.

Track and analyze KPIs related to member engagement and loyalty.

Research and analyze customer attrition to understand the forces that cause members to leave the credit union and propose strategies to decrease erosion of the customer base.

Research and implement best practices, analytical playbooks, case studies, and innovative approaches to becoming an industry thought leader and advise leadership on how consumers shop for products online.

Gather and analyze data on local market conditions, competitor strategies, and industry trends to inform growth opportunities.

Analyze member behavior and preferences to support customer relationship management.

Education/Certification:

Bachelor’s degree in marketing, Data Administration or a related field.

Certifications in various project or data management programs.

Required Knowledge:

Understanding of credit union operations, including member services and products, familiar with financial regulations, compliance issues and data privacy laws.

Proficiency in advanced data analysis tools and software.

Understands how to translate complex data into actionable growth strategies.

Knowledge of statistical methods and the ability to interpret trends and patterns to support marketing strategy.

Experience

Required:

Five plus years of credit union or relevant industry experience.

Five plus years in a data analysis role utilizing tools such as Excel, SQL, Python, and data visualization tools such as Tableau.

Experience with data warehouses or cloud platforms and marketing automation platforms.

E.g. Marketo.

Proven ability to work collaboratively in a team…