Sr. Manager, Relationship Marketing

Sr. Manager, Relationship Marketing

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team.

If you're ready to pursue your fullest potential, we want to get to know you! Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Summary:

Vail Resorts is reimagining Relationship Marketing from a channel-driven function into a connected Guest Engagement ecosystem that delivers personalized, relevant, and timely communications across every stage of the guest experience with Vail Resort brands and associated products. This role will play a critical leadership role in advancing that transformation. The Senior Manager, Relationship Marketing is responsible for developing and executing CRM strategies that deepen guest relationships, increase loyalty, drive repeat visitation, and support long-term lifetime value.

This leader will oversee relationship marketing programs across Email, SMS, In-App, Push, and emerging owned channels while partnering closely with Brand, Analytics, Product, Technology, Resort Marketing, and Operations teams. Beyond campaign execution, this role will help shape the future of guest engagement at Vail Resorts by evolving from promotional messaging toward guest-signal driven journeys, automation, personalization, and real-time engagement experiences that create a seamless relationship across brands, resorts, and business lines.

Job Specifications:
Starting Wage: $107,000 - $150,000 + Annual Bonus

Employment Type:

Year Round Shift Type:
Full Time hours Minimum Age:
At least 18 years of age Housing Availability:
No

• Guest-Centric CRM Strategy Leadership
• Omni-Channel Guest Engagement
• Personalization, Data & Automation
• Business & Performance Ownership
• Future-State Guest Relationship Ecosystem
• Leadership & Cross-Functional Influence

Bachelor's degree in Business, Marketing, Communications or a related degree 8+ years of CRM, lifecycle marketing, relationship marketing, or customer engagement experience 3+ years of people leadership experience managing high-performing teams Experience using Microsoft Office (including Excel and PowerPoint), HTML, CSS, Omniture, Exact Target, Adobe Marketing Cloud, Marketing Automation Softwarex Deep expertise in email marketing, customer lifecycle management, segmentation, testing, and marketing automation Experience utilizing CDPs, marketing automation platforms, CRM systems, marketing databases;

email marketing, campaign management, and analytics tools Proven track record of driving measurable business results through customer engagement programs; experience building and executing email campaigns Strong analytical skills with the ability to translate data into actionable insights Exceptional communication, collaboration, and stakeholder management skills Experience leading change, influencing cross-functional partners, and operating effectively in ambiguity Strong understanding of or willingness to learn B2C email marketing strategy & tactics nice to have;

preferably in hospitality, travel, or ski company Track record of developing data-driven campaigns resulting in solid business results is necessary Ability to articulate and champion email marketing best practices Excellent project management skills Experience managing direct reports with a focus on leadership and career development

Experience in hospitality, travel, destination, retail, loyalty, subscription, or high-consideration consumer businesses Familiarity with customer data platforms, AI-enabled personalization, journey orchestration, and predictive marketing Experience building lifecycle programs that span multiple brands, products, or business units MBA or advanced degree preferred but not required Management of cross-functional relationships, especially with IT Experience with matrixed organizations

The expected Total Compensation for this role is $107,000 - $150,000 + Annual Bonus. Individual compensation decisions are based on a variety of factors.

Job Benefits Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons MORE employee discounts on lodging, food, gear, and mountain shuttles 401(k) Retirement Plan Employee Assistance Program Excellent training and professional development Full Time roles are eligible for the above, plus:
Health Insurance;
Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours) Free ski passes for dependents…