Creative Lead - Marketing Specialist - Anythink Support Services at Wright Farms Branch; Spanish speaking

Creative Lead - Marketing Specialist

At Anythink Libraries, we believe libraries open doors for curious minds. We are looking for a creative, strategic and data-driven Marketing Specialist to help connect Adams County residents with the resources, services, programs and opportunities available through their public library.

You are a creative, skilled storyteller who creates compelling marketing copy and campaigns that inspire people to act. You are a collaborative, results-oriented professional who measures success, continuously improves performance and works across teams to achieve meaningful community impact. You believe that effective marketing can transform perceptions, increase engagement, and help more people discover the value of their library.

Ready to join in a bold opportunity to help us take community library services to an entirely new dynamic realm?

You are a strategic marketer who enjoys connecting people with meaningful services, programs, and experiences. You are naturally curious and enjoy learning what motivates people to engage - or not engage - with a product, service or organization. You are an exceptional writer who can create advertising copy that captures attention and inspires action. You are passionate about Anythink's mission; and are excited about taking our brand to new levels.

You engage well with people and are passionate about providing an exemplary customer experience. You are a deadline-driven multi-tasker, ensuring projects are accurate and timely. You take the initiative, working independently or with others. You inspire fun in the people around you.

You understand the importance of the public library and are eager to help Adams County residents discover and use their library. You will take the lead on understanding market research, customer insights, and data to inform marketing strategies and campaign decisions that move people from awareness to action. You see every marketing initiative as an opportunity to increase library card registrations, strengthen community connections, and expand awareness of library services.

You are up for the challenge and have the know how to identify and reach non-library users through targeted messaging, audience segmentation and strategic campaigns. You understand that what resonates in one community may not resonate in another, and you adapt campaigns accordingly. You understand how to tailor messaging to different audiences while maintaining a consistent brand voice - creating compelling advertising copy across print, digital, social media, email and web platforms.

You are a genius at developing messaging that captures attention, builds interest and inspires action. You balance creativity with strategy, ensuring marketing efforts are engaging and results-driven. You are wizard at using analytics, customer feedback and performance metrics to evaluate campaign effectiveness and continuously improve results. You are comfortable presenting marketing insights and recommendations based on data and measurable outcomes to leadership.

You understand the big picture of how print and digital marketing, social media, web content, email marketing, and emerging technologies work together to create a seamless customer experience. You are an explorer of emerging marketing trends, changing customer behaviors and new opportunities to engage the community. You leverage technology, AI tools and marketing innovations to improve efficiency, effectiveness and creative output.

You build strong partnerships across the organization, bringing together diverse perspectives to create successful marketing initiatives. You manage multiple projects with confidence, ensuring high-quality work is delivered on time and aligned with organizational goals. You do the right thing. Every decision you make and action you take is an opportunity to demonstrate our collective integrity.

You have 1-3 years of professional marketing, communications, advertising, or public relations experience. A bachelor's degree in marketing, communications, public relations, business, journalism or a related field. You are interested in other cultures and languages, Spanish-speaking…