Content​/Social Media Coordinator

• Location 232 County Road 29,Leadville, CO, 80461,United States
• Base Pay $23.50 - $28.00 / Hour
• Job Category Employee
• Employee Type Seasonal - FT
• Manage Others No

Contact information

• Name Dana T. Johnson
• Phone

• Create engaging, creative, and timely content for Ski Cooper's social media platforms, including Instagram, Facebook, You Tube, and other relevant social platforms.
• Create social-first content including Reels, Stories, short-form video, and other emerging formats to increase engagement and reach.
• Capture high-quality photography and video of the ski area, skiing and snowboarding, events, activities, employees, guests, and the overall Cooper experience throughout the season.
• Develop and execute a content calendar to ensure a consistent flow of content that supports Ski Cooper's brand, marketing objectives, promotions, and seasonal priorities.
• Write compelling social media posts, captions, articles, website copy, and other marketing content to accompany visual content and engage our audience.
• Proactively identify and capture compelling stories, people, experiences, and behind-the-scenes moments that showcase what makes Ski Cooper unique.
• Monitor social media channels, respond to comments and messages, and foster positive interactions with our online community.
• Use sound judgment when responding to guest questions, comments, complaints, or sensitive issues, and elevate matters to the appropriate team member when necessary.
• Collaborate closely with the Director of Marketing and Sales to promote special events, promotions, programs, and marketing initiatives.
• Collaborate with the Risk Manager to create and publish a series of safety messages throughout the season.
• Provide timely social media coverage of important mountain activities, events, special occasions, powder days, opening days, and other opportunities as they arise.
• Maintain and organize Ski Cooper's photo and video content library, ensuring digital assets are properly stored and accessible for future use.
• Track social media performance, including engagement, reach, audience growth, and video performance, and use analytics to help guide future content and strategy.
• Stay up to date with social media trends, emerging platforms, content formats, and best practices in photography, videography, content creation, social media, and digital marketing.
• Maintain consistency with Ski Cooper's brand voice, visual identity, and overall marketing strategy.
• Assist with social media scheduling, publishing, and analytics using applicable platforms and tools.
• Work closely with Guest Services, Ski Patrol, Ski School, and other departments to gather information and create timely, accurate, and engaging content.
• Additional duties as assigned.

• Degree in marketing, communications, journalism, digital media, or a related field recommended.
• At least two years of experience working in marketing, social media, content creation, or a related field preferred.
• Proven experience creating engaging social media content, including photography, videography, and short-form video.
• Strong writing skills with the ability to craft engaging and effective copy for a variety of audiences and platforms.
• Strong understanding of social media platforms, trends, algorithms, and best practices.
• Experience with social media scheduling, publishing, and analytics tools.
• Experience with social-first video editing and mobile content creation.
• Knowledge of the Adobe Creative Suite, including Photoshop, Premiere Pro, InDesign, and Illustrator.
• Familiarity with Canva, Meta Business Suite, You Tube Studio, Google Analytics, or similar digital marketing tools is a plus.
• Excellent communication skills and the ability to interact professionally with guests, colleagues,…