Marketing Content Strategist

Job Summary

The College of Engineering & Applied Science (CEAS) at CUBoulder welcomes applications for the Marketing Content Strategist,a vital role within the college's Marketing & Communications(Marcom) team. This newly created position will lead the development and execution content strategies that drive brand awareness and support reputation, recruitment, and retention goalsacross the college. The role is responsible for producing high-quality, original, persuasive, and data-driven content thataligns with the college’s brand voice and is delivered throughdigital and print mediums.

This role sits at the intersection ofcontent, brand, digital marketing, and communications and will work collaboratively across the Marcom team to ensure a cohesive narrative and measurable impact. The ideal candidate will lead witha digital orientation, have a strong marketing savvy, and be acreative storyteller. They will also possess the ability to createclear, compelling content tailored to different audiences.

CU is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws governing nondiscrimination in employment. We are committed to creating aworkplace where all individuals are treated with respect and dignity, and we encourage individuals from all backgrounds toapply, including protected veterans and individuals with disabilities.

Founded in 1893, CEAS at CU Boulder is the second largest of sevenschools and colleges at one of the nation's top public researchinstitutions. As Colorado's flagship university, CU Boulder hasselective admissions standards and a comprehensive array of undergraduate and graduate programs. The college’s mission is to generate new knowledge in engineering and related fields, and to equip students from a diverse set of backgrounds to become leaders and citizens responsible for thebetterment of individuals and society.

Our vision is to be arecognized world leader for excellence and innovation in engineering research and education, with an emphasis on inclusive excellence, active learning and global society.

• Develop and lead a content strategy that supports the CEAS andCU Integrated Marketing & Communications (IMC) Plans.
• Write clear, concise, and persuasive marketing copy for variousdigital platforms, including websites, web navigation, landing pages, email campaigns, social media posts, digital signage,newsletters, and advertisements.
• Create audience-centric content plans that support awareness,consideration, conversion, retention, and advocacy goals.
• Build and manage editorial calendars across multiple channels and campaigns.
• Identify new storytelling opportunities through audienceresearch, market trends, competitive analysis, and performancedata.

• Write advertising copy for paid campaigns (E.g., master’sprograms, ASEE First Bell ad placements, and similar initiatives),working in tandem with designers to deliver high-quality outputs.
• Partner with academic and administrative units to developcontent and messaging that is authentic and differentiating.
• Co-create and optimize content and multimedia assets coveringsearch, social, display, video.
• Test and refine messaging, creative concepts, and contentformats to improve campaign performance and return on investment.

• Write effective, keyword-focused web copy optimized for SEO,AEO, and AI-powered search algorithms.
• Work alongside website manager to continuously refresh and optimize website content to improve discoverability and engagement in an evolving landscape driven by AI search.
• Bring a sound understand of UX/UI principles and work alongsidethe Website Manager to improve online experiences across diverseaudiences.
• Collaborate with communications and creative team members, todevelop compelling asset packages for websites, email, newsletters,and social platforms.
• Ensure content aligns with brand voice and SEO practices.
• Collaborate with the CEAS creative team and externalfreelancers to script and produce long- and short-form videos.
• Maintain governance standards for content quality, consistency,and brand compliance.