Senior Brand Manager

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Full Time Manager Broomfield, CO, US

2 days ago Requisition

Salary Range: $ To $ Annually

A Sr Brand Manager (SrBM) shapes brand strategies and leads execution of brand plans in collaboration with cross-functional teams to achieve annual operating plan targets for assigned segments. The SrBM is responsible for growing base businesses, launching and scaling new items, anticipating and responding to business/brand health dynamics, championing brand/commercial/supply/financial solutions, and leading teams towards flawless execution. Innovation vs base business development responsibilities vary by role.

Direct report responsibility varies. A SrBM is an experienced brand marketing professional with responsibility for 2-4 business segments within the HFB portfolio.

• Leads development of brand and segment strategies that achieve long and short-term net sales and EBITDA targets.
• Leads execution of tactical plans in partnership with cross-functional teams (sales, commercial, insights, RGM, integrated marketing, shopper marketing, R&D, and operations).
• Launches and scales line extensions and innovation, working in close partnership with insights, sales, finance, R&D, and operations
• Monitors segment and portfolio P&Ls and leads projects to optimize profit delivery in partnership with operations, sales and finance.
• Monitors and synthesizes data into actionable insights that shape brand strategies, drive demand plans, and strengthen activation. Works with Category Management, Insights, and Data Analytics teams to craft cohesive internally- & externally-facing stories.
• Leads execution of innovation, PPA, line-extension, network optimization, and COG optimization initiatives. Helps prioritize resources within the broader business context.
• Leads execution of packaging and integrated marketing efforts; approves tactical execution.
• Manages brand/segment budget: issues POs, tracks invoices, reports over/underspends. Helps optimize resource utilization across the marketing function.
• Demonstrates corporate values and supports culture optimization initiatives.

• Demonstrated experience managing brands/product segments in one or more portfolio roles
• Demonstrated success building brands via base and innovation levers
• Consumer centricity and solid understanding of marketing fundamentals
• Strong experience leading cross-functional teams
• Demonstrated initiative and leadership
• Growth mindset, coachability

• Bachelor’s degree or equivalent experience
• >5 years progressive brand management experience, including base business and innovation pipeline management
• Prior food and beverage marketing experience

• MBA or equivalent experience
• Prior experience working within board/PE-led companies
• Prior experience building mission-centric brands and/or natural products