Creative Director

• Set and steward Pop Sockets’ visual identity and creative direction across digital, physical, packaging, retail, and campaign channels
• Lead seasonal creative concepts, campaign frameworks, and brand campaigns from brief through execution
• Maintain a consistent brand point of view while advancing creative ambition
• Partner with copywriting and brand voice leads to unify visual and verbal expression
• Serve as the primary US-side creative lead and day-to-day relationship manager for Pop Sockets’ in-house China design studio
• Establish creative briefs, feedback frameworks, and quality standards for the China studio
• Travel regularly to China to build relationships, align priorities, and maintain creative continuity
• Collaborate with product and supply chain teams on design studio workflows
• Lead, mentor, and grow the US-based creative team
• Build creative processes and workflows that preserve quality while enabling speed
• Foster a culture of curiosity, constructive feedback, and accountability
• Partner with recruiting to grow the team
• Lead packaging design direction across the US, China, and international markets
• Own virtual merchandising strategy across , Amazon, and major wholesale platforms globally
• Develop market-adapted packaging and digital shelf assets with the China studio
• Collaborate with product, sales, and e-commerce teams to support sell-through and brand presentation
• Establish scalable asset systems and templates for regional teams and retail partners
• Act as a strategic creative partner to marketing, product, and sales
• Contribute to go-to-market planning for product launches, seasonal moments, and brand initiatives
• Present creative work and strategic rationale to senior stakeholders and external partners
• Report to the VP of Global Brand & Marketing and work with the founder, product, marketing, sales, and executive leadership

• 10+ years of creative experience, with at least 3 years in a Creative Director or senior creative leadership role
• Ability to operate at both the strategic and executional level, including writing creative briefs and redlining layouts
• Hands-on experience with packaging design and virtual merchandising
• Portfolio demonstrating strong visual craft and conceptual thinking across brand identity, campaigns, packaging, and digital consumer products or lifestyle brand experience strongly preferred
• Demonstrated experience managing creative teams or studios across international locations;
  China experience is a significant advantage
• Cultural fluency and genuine comfort working with Chinese design partners;
  Mandarin proficiency is a plus but not required
• Strong communication and presentation skills
• Familiarity with multi-market packaging requirements and adapting creative for different regional standards
• Experience in a fast-paced, product-driven brand environment
• Willingness to travel internationally; regular trips to China are a firm expectation

Demonstrates extensive creative leadership with a focus on visual identity, packaging design, and campaign execution across multiple markets. Proven ability to manage international creative teams and adapt strategies for diverse cultural contexts.

• Creative Direction
• Packaging Design
• Virtual Merchandising
• Team Management
• Cross-Cultural Collaboration

• Creative Brief Writing
• Conceptual Thinking
• Brand Identity Development
• Campaign Strategy
• Digital Asset Creation
• Market Adaptation
• Visual Craftsmanship
• Quality Standards Establishment
• Feedback Frameworks
• E-Commerce Strategy

• Strong Communication
• Presentation Skills
• Mentoring
• Curiosity
• Constructive Feedback

• Creative Leadership
• International Design Collaboration
• Cultural Fluency
• Fast-Paced Brand Environment
• Consumer Products