Social Media Manager

Overview

One of our sports tech startup clients is looking for a Social Media Manager and Content Creator to join their new team for an exciting full-time or contract-to-hire position. This role will lead the brand's go-to-market strategy, build a digital/social community, and be the voice of the brand across social media and beyond.

Fully remote, Boulder/Denver would be great, but not required

Salary: $70-75K DOE + equity + benefits/perks

Pay rate: $33-36/hr DOE

• At least 2–5 years of experience in digital marketing, social media, or community management
• Proven ability to run paid advertising campaigns and track ROI
• Strong content creator with skills in short-form video editing, copywriting, and design tools (Canva, Adobe, Cap Cut, etc.)
• Comfortable on camera and engaging authentically with a passionate sports community
• Hands-on experience with CRM and marketing automation platforms
• Data-driven mindset with experience in analytics and growth KPIs

• Experience in a startup/app environment
• Passion for pickleball or community-driven sports

• Develop, present, and execute marketing campaigns that drive user growth and app installs
• Own paid advertising campaigns (FB/IG/Tik Tok/Google Ads) from planning to optimization
• Lead influencer and brand partnerships from outreach through negotiation and activation
• Translate the GTM vision into quarterly roadmaps with clear KPIs and growth objectives
• Create and publish daily social content across Tik Tok, IG, You Tube, and email (copy, design, and short-form video editing)
• Act as an on-camera presence for Tik Tok/Instagram Stories, Reels, and other content
• Maintain a consistent content calendar and brand voice
• Build creative assets and templates to streamline future offshore content production
• Serve as the frontline community manager by engaging with DMs, comments, and user feedback
• Launch and manage ambassador and affiliate programs with college players, influencers, and early adopters
• Support on-site activations at tournaments/events, including live content capture and ambassador coordination
• Foster authentic connections with players, clubs, and the broader pickleball community
• Track and analyze growth metrics, app installs, CAC, and engagement rates
• Deliver weekly performance reports and monthly dashboards with actionable insights
• Manage and optimize CRM and marketing automation tools (Hub Spot, Klaviyo, Mailchimp) to support onboarding, retention, and referral campaigns
• Run A/B tests on ads and creative to improve conversion and ROI
• Leadership & Offshore Coordination:
  After launch, manage a small offshore team to assist growth; write briefs, assign tasks, and ensure offshore execution meets brand standards

• Be the first marketing hire at a high-growth sports tech startup
• Shape the voice and presence of a brand at the center of pickleball’s explosive growth
• Work directly with the CEO, investors, and ambassadors to build something from the ground up
• Remote flexibility with opportunities for travel to events
• Own major parts of the GTM strategy and grow into a leadership role

* Portfolio with social content, campaign examples, and analytics required

** Eligible for base salary + bonus/equity potential