Website Merchandising Manager

Location: Broomfield

POSITION SUMMARY
 The Website Merchandising Manager is responsible for the day-to-day merchandising, onsite search optimization, and operational execution of Pro Caps Laboratories' DTC website. This role owns the onsite customer journey across homepage merchandising, collections, navigation, promotional execution, and product discovery.
 A key responsibility is managing and optimizing Fast Simon, including search merchandising, filtering, personalization, recommendation logic, and onsite search conversion.
 This position works cross-functionally with Marketing, Creative, Product, Operations, and Customer Care to maintain a conversion-focused ecommerce experience that supports campaign and growth objectives. This is a highly execution-oriented role focused on operational excellence and onsite performance.
 WHAT YOU BRING (MINIMUM JOB QUALIFICATIONS AND REQUIREMENTS)
 Bachelor's degree preferred in Marketing, Business, Ecommerce, Merchandising, or related field
 4+ years of ecommerce merchandising or website operations experience
 Azure, Shopify, or similar ecommerce platform experience
 Hands-on Fast Simon, Searchspring, Bloomreach, or similar search platform experience
 Strong understanding of ecommerce merchandising, onsite UX, and conversion optimization
 Experience executing website updates, promotional launches, and merchandising workflows
 Highly organized, detail-oriented, and execution-focused
 Comfortable operating in fast-paced, founder-led environments

Preferred Qualifications
 Experience in supplements, wellness, health products, or DTC ecommerce brands
 Familiarity with ecommerce analytics and reporting tools
 Understanding of mobile ecommerce and customer journey optimization
 Technical & Functional Skills
 Azure, Shopify, or similar ecommerce platforms
 Fast Simon or equivalent search and merchandising tools
 Google Analytics and ecommerce reporting tools
 Product catalog and taxonomy management
 Ecommerce merchandising and onsite optimization
 WHAT YOU’LL DO (ESSENTIAL JOB DUTIES & RESPONSIBILITIES)
 Website Merchandising & Customer Experience
 Own day-to-day website merchandising across homepage, collections, category pages, navigation, product placements, and promotional modules
 Execute promotional updates, campaign launches, seasonal refreshes, and onsite content changes in coordination with Marketing
 Manage product categorization, collection organization, tagging, upsells/cross-sells, and merchandising logic
 Optimize the onsite customer journey to improve product discovery, conversion rate, and AOV
 Support founder-led campaigns through onsite merchandising and landing page execution
 Fast Simon Search & Merchandising Ownership
 Fully manage and optimize Fast Simon functionality and merchandising
 Optimize onsite search, autocomplete, filtering, faceting, sorting, recommendation logic, and personalization
 Manage search rules, synonyms, redirects, and product boosting
 Monitor search performance and identify opportunities to improve search conversion and product discovery
 Site Operations & Onsite Testing
 Manage product setup, collection maintenance, taxonomy, and catalog organization within web platform (Azure)
 Coordinate promotional implementation, pricing updates, inventory visibility, and merchandising changes
 Partner with developers and technical teams on QA, bug resolution, and UX improvements
 Monitor key website KPIs including conversion rate, search conversion, bounce rate, and AOV
 Support A/B testing initiatives scoped to onsite merchandising, navigation, and product discovery
 Cross-Functional Collaboration
 Collaborate with:
 Marketing on campaign execution and promotional coordination
 Creative on homepage updates, landing pages, and merchandising assets
 Product and Operations on product launches and inventory coordination
 Customer Care on customer feedback and site experience improvements
 WORKING CONDITIONS
 Duties are performed primarily in a smoke-free manufacturing environment
 We pride ourselves on maintaining a clean and organized environment, fostering professionalism, growth, and teamwork

PHYSICAL REQUIREMENTS
 Frequent sitting, standing,…