Senior Manager, Strategy & Web

Covista is America's largest healthcare educator, serving more than 97,000 students and supported by a community of 385,000 alumni across five accredited institutions. Across its schools, Covista provides personalized, tech‑enabled education powered by 10,000 faculty and colleagues, expanding access to healthcare careers and addressing the U.S. healthcare workforce shortage  company’s schools include the American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine, and Walden University.

The Senior Manager, Experience Strategy & Web Performance is the designated owner of institutional web channel(s), accountable for end‑to‑end website experience, performance, and business outcomes. This role owns user experience (UX), website conversion, and strategic enhancements, with direct responsibility for delivering against channel KPIs and ongoing optimization.

• Channel Ownership
  • Act as the single accountable owner for assigned institutional web channel(s), responsible for performance, KPIs and continuous optimization.
  • Translate institutional goals and priorities into web strategy and quarterly roadmaps.
  • Define how the website experience should evolve to support business objectives and user needs.
• Experience Strategy
  • Own the end‑to‑end website experience, ensuring usability, clarity and effectiveness across key user journeys.
  • Lead UX and CRO functions, setting direction and managing managers and specialists responsible for execution.
  • Ensure UX and CRO operate as an integrated system across experience improvements.
  • Identify and prioritize high‑impact enhancements that improve experience and performance.
  • Establish experience principles, design standards and frameworks guiding UX, CRO and site improvements.
  • Guide experience evolution through a mix of research, design, data and experimentation.
  • Own and maintain a prioritized backlog of web work aligned to business goals, performance data and strategic roadmap.
  • Ensure work is clearly defined, sequenced and actionable for execution teams.
• Analytics, Performance & Business Impact
  • Independently analyze website, funnel and business performance using analytics tools and operational data.
  • Identify trends, diagnose root causes and distinguish between experience, traffic quality and execution issues.
  • Oversee tagging, tracking and experiment setup to ensure data accuracy and usability.
  • Develop and drive action plans tied to measurable business outcomes.
  • Communicate performance insights, risks and recommendations effectively to senior and executive leadership.
• Web Governance & Matrixed Partnership
  • Own the web governance model, ensuring adherence to compliance, brand, content quality, accessibility and mobile standards.
  • Partner with Search leadership to ensure on‑site experience supports user intent and traffic quality.
  • Collaborate with Web Managers, Analytics, Technology, Marketing and Enrollment teams to align execution with experience strategy.
  • Influence outcomes across teams in a highly matrixed environment without direct ownership of all execution.
• Completes other duties as assigned.
• Performs other duties as assigned.
• Complies with all policies and standards.

• Bachelor's Degree in Marketing, Digital Media, Communications, Human‑Computer Interaction (HCI), User Experience, Business, Information Systems, or a related field required.
• Master's Degree in MBA, UX/HCI, Digital Strategy, Analytics, or related field preferred.
• At least 7 years experience leading website, UX, digital experience, or performance‑focused roles with strategic scope.

• Proven experience managing UX and CRO teams in enterprise environments.
• Strong understanding of:
  • Website user experience and usability principles
  • Website conversion and on‑site user behavior
  • Enterprise CMS platforms (e.g., Sitecore, AEM, Drupal)
  • Experimentation platforms (e.g., Optimizely)
  • Web analytics tools and data interpretation
• Demonstrated ability to analyze data, diagnose issues and drive performance improvements.
• Knowledge of web governance best practices, including accessibility…