Social Media Manager​/Sr Manager

Job Purpose

Reporting to the Chief Marketing & Strategy Officer, the Social Media Manager/Sr. Manager will take ownership of our social media strategy, content, and performance across Corporate, B2B and B2C audiences. This role is ideal for a results-driven professional who combines a passion for creating compelling content with the analytical skill to manage, optimize, and scale paid media campaigns across key platforms.

This role will use data to translate performance into actionable insights that drive significant business results.

You’ll work cross-functionally with Marketing, Sales, Product, HR, and Executive Leadership to elevate Welldoc’s voice and thought leadership in the market, strengthen engagement, and position us as a thought leader in digital health.

• Build and execute a comprehensive social media strategy that aligns with corporate, B2B and B2C goals, based on guidance from the executive team, internal marketing teams, and our public relations firm.
• Design and produce engaging messaging and content across formats to clearly convey Welldoc’s story and point of view, including posts, carousels, videos, reels, and emerging media types. Given our healthcare focus, this will require the ability to distill clinical, technical information, and data into clear, engaging messages that effectively communicate Welldoc's value to a diverse range of social media followers.
• Execute the social media/paid media components of integrated marketing campaigns and press releases, ensuring a cohesive and impactful message across all channels.
• Partner with corporate communications to identify and leverage key industry themes, aligning our corporate and B2B messaging to solidify our position as a thought leader in the digital health and AI space.
• Manage paid social campaigns end-to-end, driving awareness, engagement, and lead generation across platforms like Linked In, Meta, and Google Display. This includes managing budgets, optimizing for key performance indicators such as Cost-Per-Lead (CPL) and Return on Ad Spend (ROAS), as well as A/B testing creative and targeting.
• Use AI-powered tools to scale content creation, personalize messaging, and stay ahead of platform trends.
• Cultivate the social presence of our executive team, connecting them with other thought leaders and leveraging their expertise to reinforce Welldoc's market position.
• Support corporate communications/PR social-focused initiatives focused on reaching amplifying our messaging with key media, influencers and thought leaders.
• Monitor and analyze performance metrics, preparing reports and actionable insights to optimize future campaigns.
• Work closely with cross-functional teams—including Marketing, Sales, Product, and HR—to ensure social media content aligns with company goals and effectively showcases Welldoc’s culture and brand story.
• Manage the social content calendar and ensure timely execution of campaigns and initiatives.
• Stay on top of platform innovations, new paid media opportunities, audience targeting, and social trends, proactively testing new approaches to drive growth and engagement.
• Act as the internal subject matter expert on social media and paid advertising, presenting performance reports and strategic recommendations to executive and marketing leadership.
• Support integrated marketing initiatives including events and speaking engagements

• 3+ years of experience managing social media programs, ideally within healthcare, digital health, or health tech.
• Experience supporting both B2B and B2C strategies across Linked In, Instagram, Facebook, You Tube, Tik Tok, and emerging platforms
• Strong design skills and experience creating social-first content using tools like Adobe Creative Suite, Canva, or Figma. Please provide a link to your portfolio or examples of successful social media campaigns you've managed, including details on the content created, strategy, and key results.
• Proven experience managing and optimizing paid social campaigns for awareness, engagement, and lead generation.
• A data-driven mindset with expertise in reporting, analytics, and translating insights into actionable…