Marketing Manager

Overview

Ursuline Academy is looking for a collaborative and motivated Marketing Manager to guide all aspects of marketing and communications, including print and digital materials, social media engagement, branding, and media relations. Reporting directly to the President, this position supervises the Marketing Associate and Marketing Coordinator roles and must have the ability to manage multiple projects simultaneously, to serve as the primary point of contact for other departments, and to effectively allocate resources while also helping to meet routine Marketing needs.

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• Collaborate with department leaders to create and disseminate creative, high-impact, high-quality, and compelling content across multiple platforms for diverse audiences.
• Develop and implement an annual marketing/communications strategy in collaboration with the President and department leaders, evaluating and adjusting as needed.
• Create and monitor a detailed department budget.
• Guide and execute long term projects that support all aspects of Ursuline Academy, e.g. website, branding initiatives.
• Assure consistent high-quality brand presence through creative input and editorial oversight.
• Support the Advancement team by creating impactful messaging for fundraising campaigns.
• Partner with the Admissions team to create and execute consistent outreach to prospective families that results in enrollment.
• Utilize SEO strategies to optimize website visibility and content, analyzing website traffic and user behavior using Google Analytics, as well as SMO techniques to optimize the Ursuline Academy brand on social media.
• Ensure consistent use of branding guidelines in all communications.
• Serve as primary contact for media inquiries.
• When necessary, vet, engage, and manage contract vendors in support of targeted communication goals.
• Stay informed on best practices in marketing/communications to keep strategies innovative and effective.
• Complete additional duties as assigned by the President.

• Bachelor’s degree in marketing, journalism, public relations, communications, or a related field
• 5+ years of relevant work experience, preferably in a school setting, that includes leadership of a team and demonstrates achievement of expected outcomes
• Ability to clearly communicate and direct strategy, activities and deadlines to Marketing team and others, and hold self and others accountable to the plan
• Ability to think critically, solve problems, make decisions and complete work thoroughly and with great accuracy
• Excellent writing and design capabilities
• Experience with social media management, cloud based technologies and digital engagement strategies
• Strong project management skills, including budgeting and balancing multiple priorities
• Able to cultivate collaborative relationships with stakeholders inside and outside of Ursuline Academy
• Self-motivated and proactive, flexible and adaptive as needs/priorities change
• Ability to maintain high levels of professionalism, integrity, and discretion

Physical Demands of the Position:
This position requires the ability to frequently stand, walk, and sit; occasionally bend, stoop, and reach; and may require lifting and moving objects up to 25 pounds.

Candidates must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable coworkers with disabilities to perform the essential functions of their job, absent undue hardship. Ursuline Academy retains the right to change or assign other duties to this position.

Ursuline Academy is an equal opportunity employer. In compliance with federal, state, and local laws and subject to applicable exceptions relating to Ursuline Academy’s nature as a religious institution, Ursuline Academy administers all employment activities without discrimination based on race, color, ancestry, national or ethnic origin, age, religion, military service, disability, gender, sex or any other legally protected status.

Tagged as: branding, media relations, project management, social media