Regional Sales Manager - Illinois, Minnesota, Missouri

A leading equipment distributor is seeking a Regional Sales Manager to oversee and develop a multi-state territory in the Upper Midwest. Candidates can be based in Illinois, Missouri, or Eastern Missouri.

This role is responsible for leading a team of outside Sales Representatives, strengthening strategic customer relationships, and driving market share growth across a seven-state region.

This is a hands‑on leadership position with significant field engagement, ride‑alongs, and coaching. The ideal candidate is a strong, accountable leader who can challenge a diverse team of veteran and emerging sales professionals while driving performance through clear KPIs and disciplined CRM execution.

• Lead and develop a regional team of Sales Representatives across a multi-state territory
• Execute strategic sales initiatives to increase market share and improve customer engagement
• Conduct ride‑alongs, coaching sessions, and field training to elevate team performance
• Manage regional sales forecasting using CRM data, fleet data, and established sales processes
• Hold team accountable to KPIs, activity metrics, and revenue targets
• Maintain and grow relationships with key and strategic accounts
• Support longer sales cycles through consultative, solutions-based selling
• Provide insights on competitive activity, regional trends, and growth opportunities
• Partner with internal teams to ensure alignment on product positioning, unit inspections, and customer delivery
• Travel approximately 50% within the region (initially higher during onboarding and training)

For more information on this position, please contact Amy Bighorse at Herk & Associates:

• 3+ years of sales management experience OR 5+ years of industry‑related sales experience
• Equipment sales background required (OEM or distributor experience preferred)
• Proven ability to lead, challenge, and develop high‑performing sales teams
• Strong understanding of CRM systems and sales metrics
• Experience managing longer sales cycles and complex, solution‑based sales
• Excellent communication, coaching, and organizational skills
• Ability to travel throughout the region with limited overnight travel
• College degree preferred, but leadership and sales management experience are more critical

Equal Opportunity Employer

All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.