Channel Manager

• Support management of distributors on a day-to-day basis, ensuring adherence to our brand policies, distribution objectives are achieved and promotional activity is taking place

• Train distributor sales teams, observe competitive market activity and evaluate distributor execution against our initiatives

• Support local sales team

• Meet with key on-premise accounts within assigned area to develop strong working relationships

• Present and leverage our brands for increased volume and assist distributor in attaining our goals and objectives

• Be visible at the distributor office, meeting with sales representatives and management to ensure share of mind

• Align with key local events and participate where the opportunity fits our strategy, including execution of national initiatives in your local market

• Act as contact for distributor sales teams to ensure they are informed of local and national objectives and programs while providing support for all sales-related activities

• Execute product seminars at accounts and with the distributor sales teams

• Provide National Account Mandate compliance updates as they are required

• Stay informed of customer and consumer trends

• Maintain calendar of activities and promotions ensuring distributor and third party agencies have successful communications

• Provide monthly market activity report to supervisor, including list of objectives, accomplishments, competitive activity, special projects and/or any specific needs

• Provide market and competitive brand updates to supervisor, including timely and accurate communication of changing field conditions that may affect volumes, as well as staffing changes at distributor and competitors

• Review programs and execution updates with distributor management

• Provide feedback on effectiveness of marketing and sales initiatives including programs, POS, advertising, etc.

• Assist on special projects such as verifying pricing and or distribution at on-premise accounts as assigned

• Bachelor’s Degree in Business Administration or related discipline; may substitute equivalent years of work-related experience
• Five (5) plus years’ work-related experience in distilled spirits/wine supplier industry
• Analytical skills, in particular, gathering data from a wide variety of sources, and presenting it in formats suitable for a wide variety of audiences
• Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems
• Good managerial and effective presentation skills
• Strong oral and written communication skills
• Excellent interpersonal skills
• Proficient in using Microsoft Office, including Microsoft Word, Excel, and Power Point
• Valid driver’s license required