Demand Generation Manager

Demand Generation Manager

Ministry Brands is looking for a Demand Generation Manager to join our growing team! Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades.

The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good. Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual's unique strengths and abilities are developed and valued. Our employees share in the responsibility for creating this environment and demonstrate mutual respect and acceptance in the workplace.

We welcome everyone and are dedicated to creating a culture where all our employees have equal opportunity to be heard and reach their full potential.

The following locations in the Southeast region are approved remote working locations for this role:
Georgia, Tennessee, North Carolina, South Carolina, Alabama, Mississippi, and Florida.

As a Demand Generation Manager, you will own the demand generation strategy and execution for Mid-Market and Enterprise faith-based organizations. This role is responsible for building scalable, predictable pipeline by designing and running integrated, multi-channel programs that support longer sales cycles, multiple stakeholders, and higher-consideration buying decisions. Sitting within the Demand Generation team, this role partners closely with Product Marketing, Lifecycle Marketing, Sales, Revenue Operations, and Digital and Web teams to ensure demand programs align with go-to-market strategy, revenue goals, and the realities of complex church and ministry buying committees.

Success requires strong strategic thinking, hands-on execution, and the ability to translate insight into action in a fast-paced, collaborative environment.

• Own the demand generation strategy and roadmap for Mid-Market and Enterprise faith-based organizations, including audience segmentation, messaging, offers, and funnel progression.
• Design and execute multi-channel demand programs across paid media, email, social, web, events, webinars, content syndication, and retargeting to drive qualified pipeline.
• Plan and execute ABM programs for strategic and enterprise faith-based organizations, aligning campaigns, content, and outreach across marketing and sales to influence active opportunities and generate new pipeline.
• Partner with Product Marketing to align demand programs to personas, use cases, and ministry-specific pain points across leadership, finance, operations, and engagement teams.
• Collaborate with Sales and Revenue Operations to define lead qualification criteria, pipeline stages, and handoff processes that support longer sales cycles and multi-stakeholder deals.
• Build and optimize landing pages, forms, and conversion paths designed for higher-consideration purchases, including ongoing A/B testing of messaging, offers, and calls to action.
• Develop and manage nurture programs that move prospects through awareness, consideration, and evaluation stages with relevant, value-driven content.
• Coordinate and execute virtual and in-person events, webinars, and product demonstrations that support mid-funnel and late-funnel pipeline creation.
• Work closely with Digital and Web teams to ensure campaign experiences, site content, and conversion paths are accurate, timely, and optimized for performance.
• Align with paid media agencies to ensure targeting, creative, and messaging support mid-market and enterprise demand goals across search, social, and display channels.
• Repurpose and adapt content into stage- and persona-specific assets such as case studies, guides, product overviews, and comparison content.
• Track, analyze, and report on demand and…