Director of Admissions and Recruitment

The Director of Admissions provides visionary, data-informed, and student-centered leadership for all admissions and recruitment functions of the College. Reporting to the Assistant Vice President for Enrollment Services, the Director serves as the institution’s chief admissions strategist and operational leader, responsible for shaping, executing, and continuously improving comprehensive admissions and recruitment strategies that advance enrollment growth, student access, and student success.

The Director of Admissions leads a multi-campus admissions operation, including recruitment, application processing, One-Stop services, dual enrollment, and international admissions. The Director ensures a seamless, equitable, and high-quality experience for prospective students from inquiry through enrollment while maintaining compliance with all institutional, state, and federal requirements.

• Provide leadership for admissions and recruitment strategy aligned with institutional enrollment goals, access priorities, and student success outcomes.
• Design, implement, assess, and continuously refine admissions and recruitment models using data analytics, market trends, and yield analysis.
• Serve as a key advisor to the AVP, Enrollment Services on enrollment planning, forecasting, policy development, and operational effectiveness.
• Monitor enrollment performance through point-in-time data and predictive indicators; develop and lead corrective action strategies as needed.
• Direct and coordinate all recruitment initiatives to meet enrollment targets across student populations, including traditional-age, adult, veteran, dual enrollment, and international students.
• Provide final oversight and accountability for admission decisions, including residency determination and compliance with admissions policies.
• Lead and continuously improve application processing, document management, and admissions workflows to ensure accuracy, efficiency, and timeliness.
• Ensure consistency, standardization, and service excellence in admissions processes across all campus locations.
• Provide direct leadership, supervision, and performance management for recruitment staff, processing personnel, One-Stop staff, and student employees.
• Build a culture of continuous improvement, accountability, and professional excellence through coaching, training, and professional development.
• Establish clear performance expectations and outcomes aligned with enrollment goals and customer service standards.
• Lead international student admissions, ensuring institutional compliance with immigration regulations and serving as the College’s representative for VISA and SEVIS-related matters.
• Ensure timely, accurate reporting and compliance with all federal, state, and accrediting requirements related to admissions.
• In partnership with the Assistant Director of Admissions Systems, ensure optimal utilization of the CRM, chatbot, and student information systems to support recruitment, communication, and yield management.
• Establish and enforce data integrity standards and analytics practices to inform decision-making and continuous process improvement.
• Oversee admissions-related web content and recruitment publications, ensuring accuracy, consistency, and alignment with institutional branding in collaboration with Communications
• Lead the development and continuous improvement of campus tour programs across all locations.
• Collaborate with campus directors, academic deans, counselors, and external partners to strengthen recruitment pipelines and enrollment outcomes.
• Represent the College at on-campus and off-site events, schools, and community engagements as needed.
• Supervise, direct, and evaluate admissions employees and recommend to the AVP in hiring and performance evaluation processes personnel to be employed, promoted, sanctioned or terminated.
• Oversee the development of and administration of budgets in enrollment services.
• Provide development, oversight of programs and services that result in enrollment, progression, retention and graduation growth for the service area.

• Serve on college-wide leadership and standing committees.
• Provide…