Business Development & Marketing Specialist Sales Representative

Responsibilities

• Develop and execute business development, sales, and marketing campaigns.
• Identify and generate qualified leads and new business opportunities.
• Build and maintain referral partnerships with contractors, builders, architects, designers, and property managers.
• Conduct in-person visits with prospective and existing business partners.
• Represent the organization at networking events, presentations, trade events, and community activities.
• Conduct lunch-and-learn presentations and other educational presentations for industry partners.
• Build and maintain strong professional relationships within the construction and building industry.
• Manage and maintain social media platforms, including Facebook, Instagram, and Linked In.
• Manage the organization's Google Business Profile and monitor online engagement.
• Create marketing content including photos, videos, brochures, presentations, flyers, blogs, newsletters, and other promotional materials.
• Assist with paid advertising campaigns and monitor campaign performance.
• Track and report key performance indicators, including lead generation, website traffic, social media engagement, networking activity, and marketing ROI.
• Utilize modern marketing and AI tools such as ChatGPT, Canva AI, Adobe Firefly, and AI-powered video editing software.
• Collaborate with internal teams to ensure business development and marketing efforts align with organizational goals.
• Maintain accurate records of prospects, contacts, business opportunities, and sales activities.

• Develop and execute business development, sales, and marketing campaigns.
• Identify and generate qualified leads and new business opportunities.
• Build and maintain referral partnerships with contractors, builders, architects, designers, and property managers.
• Conduct in-person visits with prospective and existing business partners.
• Represent the organization at networking events, presentations, trade events, and community activities.
• Conduct lunch-and-learn presentations and other educational presentations for industry partners.
• Build and maintain strong professional relationships within the construction and building industry.
• Manage and maintain social media platforms, including Facebook, Instagram, and Linked In.
• Manage the organization's Google Business Profile and monitor online engagement.
• Create marketing content including photos, videos, brochures, presentations, flyers, blogs, newsletters, and other promotional materials.
• Assist with paid advertising campaigns and monitor campaign performance.
• Track and report key performance indicators, including lead generation, website traffic, social media engagement, networking activity, and marketing ROI.
• Utilize modern marketing and AI tools such as ChatGPT, Canva AI, Adobe Firefly, and AI-powered video editing software.
• Collaborate with internal teams to ensure business development and marketing efforts align with organizational goals.
• Maintain accurate records of prospects, contacts, business opportunities, and sales activities.

• Proven experience in sales, business development, outside sales, or a related field.
• Excellent written and verbal communication skills.
• Strong relationship-building and networking abilities.
• Confident and comfortable speaking and presenting to groups.
• Ability to establish relationships with business owners, contractors, builders, architects, designers, and other industry professionals.
• Experience using Canva or Adobe Creative Suite.
• Strong understanding of social media platforms.
• Professional appearance and excellent presentation skills.
• Valid driver's license and reliable transportation.
• Willingness and ability to travel throughout Middle Tennessee.
• Ability to walk active construction sites.
• Ability to occasionally lift up to 30 lbs.

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• Previous experience in construction, building materials, glass, architectural products, or a related industry.
• Existing relationships or professional network within the construction industry.
• Photography and videography experience.
• Familiarity with Google Analytics and Meta Business Suite.
• Graphic design and digital content creation experience.
• Experience using AI-powered marketing and content-creation tools.
• Previous experience developing referral partnerships and managing business accounts.