Product Management Specialist

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The Product Specialist will analyze the competitive environment and generate market solutions for the full product portfolio, while managing the accessory projects and portfolio to grow market share, revenue, and margin. The Product Specialist is responsible for portfolio analysis, product development projects, executing activities across the product lifecycle, and recommending pricing and promotions.

• Conduct competitive environment analysis including product benchmarking, pricing, placement
• Conduct portfolio analysis and develop action plans to maximize market share, revenue, profitability, mix and operational efficiency of products
• Manage the product lifecycle for accessories and additional segments of products
• Shape accessories product roadmap and key project proposals with General Manager and Product Managers
• Manage cross-functional teams with accessory new product development and product restages
• Partner with Omnichannel to identify market entry and support plans for direct-to-consumer, key customers, and other channels
• Partner with Sales to develop and communicate high-quality presentations to customers
• Develop effective sales materials, making it easy for retail store associates to understand our product offering and key positioning
• Conduct annual planning analysis and budget development

• Consumer goods experience preferred (durables or consumables).
• 2+ years experience in product development (marketing/engineering/product management).

• Understanding of product development and commercialization processes
• Analytical mindset and data-driven for business decisions
• Solid communication skills, especially synthesizing complex problems and persuading other groups of your solution
• Ability to collaborate and influence cross-functional commercial teams
• Project management skills and ability to track processes against milestones
• High energy to drive results and manage change

n/a

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The W.C. Bradley Co. is an Affir…

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