Demand Analyst, E-Commerce

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The Demand Analyst, E-Commerce, serves as the link between Sales, Marketing, Product Management, Finance, and Supply Chain by translating market demand signals into an accurate forecast that drives supply, inventory, and operational decisions. This critical role directly supports revenue growth, customer service, inventory optimization, and working capital objectives. The position is responsible for compiling and analysing e‑commerce data and turning data insights into action by making sales‑driving marketing recommendations.

This position will own the analytics for the e‑commerce channel, including forecasting, and deeply understand product performance and consumer trends. Partner with marketing, sales, and other internal resources to identify trends and data‑based assumptions to generate and drive demand.

• Develop and maintain point of sale and other metrics dashboard in Power BI.
• Identify key KPIs with sales/marketing to be tracked on a daily/weekly basis.
• Analyse point of sales data on a daily basis to understand if within plan and, if not, analyse trends to recommend course‑correcting actions.
• Work closely with sales and marketing by providing data and analysis to drive results.
• Analyse promotional and marketing strategy results. Make recommendations to cross‑functional partners on how to generate and maximise demand.
• Analyse consumer orders and operational trends. Based on findings, make recommendations for changes.
• Develop and maintain sales forecast in forecasting system by item/account using historical data and future trends.
• Develop, manage, and maintain various complex reports to include but not limited to: POS, forecast accuracy, sales analysis, inventory levels, basic profitability analysis.
• Regularly partner with operations/supply chain to identify and plan for inventory flow requirements and help ensure in‑stock on items; proactively assist in addressing problems or issues as appropriate.
• Present key findings and longer‑term business recommendations to key stakeholders.
• Consolidate data and simplify complex information into actionable next steps.
• Maintain quality and highly reliable data and information within one or more databases.

Minimum Education: Bachelor’s Degree in Business Administration, Finance, or a related field of study.

Minimum

Work Experience:

5 years of data analytics and forecasting analysis.

License(s) / Certification(s): None

• Knowledge of analytical and forecast methodologies.
• Knowledge and interest in database analysis.
• Demonstrated advanced knowledge of sales and inventory management within the consumer products manufacturing industry.
• High degree of proficiency using database analytical tools, including Microsoft Excel, and exposure to Power BI.
• Advanced analytical skills.
• Curious and asks appropriate questions to fill in the gaps as needed.
• Organisational skills and the ability to maintain information in a logical and well‑thought‑out manner.
• Leadership skills and the ability to lead a team of co‑workers in a common direction or task.
• Ability to identify risk and opportunities through analysis.
• Ability to maintain regular and predictable attendance.
• Ability to work in a constant state of alertness.
• Ability to work cooperatively with co‑workers.

Represents the appropriate physical requirements of the job in the course of the work.

For employment within the United States, the W.C. Bradley Co. uses E‑Verify to confirm the employment eligibility of all newly hired team members. To learn more about E‑Verify, including your rights and responsibilities, please visit the U.S. Citizen and Immigration Service is.gov/e‑verify.

The W.C. Bradley Co. is an affirmative action / equal employment opportunity employer.

Discrimination and all unlawful harassment (including sexual harassment) in employment…