VP of Commercial Strategy

VP Of Commercial Strategy

RAM Hotels – a dynamic, thriving, innovative hotel management company headquartered in Columbus, Georgia. Over the last few years, we have quietly and steadfastly taken our place as a leader in the hospitality industry of corporate America; while serving some of the most well-known midscale hotel brands in key markets throughout the Alabama and Georgia region. We strive to meet our guests demands while continuously changing the perception of the hospitality industry.

When you join RAM Hotels, you do more than simply switch companies to advance your career, you become part of the RAM Hotels family!

The VP of Commercial Strategy is responsible for leading business growth, top-line revenue optimization across the entire portfolio of hotels, bridging the gap between sales, marketing, and finance to ensure predictable revenue and strategic market expansion, partnering with sales team in supporting overall deal management, structuring, pricing, financial modeling and analysis, and negotiating complex agreements and building strategic relationships with key corporate clients or institutional partners.

The VP of Commercial Strategy collaborates with executives in finance, marketing, and revenue management to translate high-level strategies into executable commercial plans to drive revenue generation and market positioning through comprehensive strategic planning.

Responsibilities include:

• Providing business, pricing, and support to Sales for complex, and/or nonstandard transactions.
• Serving as a trusted advisor to the field on pricing, margins, deal structure, and business terms.
• Developing and implementing holistic commercial strategies that integrate sales, revenue management, and marketing efforts to achieve comprehensive revenue targets and market share growth across the portfolio.
• Providing a "hands-on" approach to complex situations or escalations and working throughout departments to provide a resolution while maximizing revenue/bookings.
• Ensuring that complex transactions are operationalized and communicated to all relevant parties to provide visibility and awareness too.
• Partnering with Revenue Management team to provide analysis around trends in customer requests and pricing.
• Representing the company at industry conferences, strategic networking events, and leadership forums to enhance brand visibility and generate innovative business opportunities.
• Promoting the company by demonstrating a "top-notch" attitude toward our "customers" which includes our guests, team members, vendors and brand partners.
• Partnering with ownership on high-impact initiatives renovations and repositioning the portfolio to redefine our market position, brand identity, and target audience to maximize RevPAR, ADR, and overall ROI.
• Delivering executive-level reporting and insights, including portfolio performance reviews, variance analysis, and forward-looking projections.