VP of Commercial Strategy

Overview

RAM Hotels – a dynamic, thriving, innovative hotel management company headquartered in Columbus, Georgia. Over the last few years, we have taken our place as a leader in the hospitality industry of corporate America, serving some of the most well-known midscale hotel brands in key markets throughout the Alabama and Georgia region. We strive to meet our guests' demands while continuously changing the perception of the hospitality industry.

When you join RAM Hotels, you become part of the RAM Hotels family.

• The VP of Commercial Strategy (VPC) is responsible for leading business growth and top-line revenue optimization across the entire portfolio of hotels.
• Bridge the gap between sales, marketing, and finance to ensure predictable revenue and strategic market expansion.
• Partner with the sales team in supporting overall deal management, structuring, pricing, financial modeling, and analysis.
• Negotiate complex agreements and build strategic relationships with key corporate clients or institutional partners.
• Collaborate with executives in finance, marketing, and revenue management to translate high-level strategies into executable commercial plans to drive revenue generation and market positioning through comprehensive strategic planning.
• Provide business, pricing, and support to Sales for complex and/or nonstandard transactions.
• Serve as a trusted advisor to the field on pricing, margins, deal structure, and business terms.
• Develop and implement holistic commercial strategies that integrate sales, revenue management, and marketing efforts to achieve revenue targets and market share growth across the portfolio.
• Provide a hands-on approach to complex situations or escalations and work across departments to provide a resolution while maximizing revenue and bookings.
• Ensure that complex transactions are operationalized and communicated to all relevant parties to provide visibility and awareness.
• Partner with Revenue Management to analyze trends in customer requests and pricing.
• Represent the company at industry conferences, strategic networking events, and leadership forums to enhance brand visibility and generate innovative business opportunities.
• Promote the company by demonstrating a top-notch attitude toward our customers, including guests, team members, vendors, and brand partners.
• Partner with ownership on high-impact initiatives, renovations, and repositioning of the portfolio to redefine market position, brand identity, and target audience to maximize RevPAR, ADR, and overall ROI.
• Deliver executive-level reporting and insights, including portfolio performance reviews, variance analysis, and forward-looking projections.

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