Sr. Manager, Digital Products - Cox Farms

About Cox Farms

Cox Farms, which operates across North America, is part of the Cox Enterprises family of businesses and a pioneering leader in the Controlled Environment Agriculture (CEA) industry. Backed by Cox Enterprises’ long-standing commitment to building stronger businesses and a better world, Cox Farms is dedicated to revolutionizing food production through sustainable and innovative technology. Our cutting-edge facilities leverage advanced agronomic, production, and greenhouse systems to deliver fresh, high-quality produce to consumers year-round, minimizing environmental impact while maximizing resource efficiency.

As we continue to expand and innovate, we are seeking an experienced Senior Manager of Digital Products to act as a key bridge in managing the relationship between our business stakeholders and our technology delivery teams.

The Senior Manager of Digital Products is responsible for developing and launching customer-facing products end-to-end while defining, delivering, and continuously improving technology-enabled products that drive measurable business value. This role serves as a strategic bridge between business stakeholders and delivery teams-owning product vision, roadmap execution, and backlog prioritization while cultivating strong relationships across the organization. You will also lead modern digital product practices for the team: how we frame problems, how we conduct discovery and research, how we use generative tools, how we measure impact, and how we deliver rapidly and responsibly across Cox Farms.

The ideal candidate has deep experience managing enterprise-scale IT Products and can operate comfortably at both strategic and hands-on levels.

• Act as the primary product liaison for key business stakeholders, building trusted partnerships across business departments
• Elicit, document, and prioritize business needs, ensuring alignment with product strategy and organizational objectives
• Facilitate regular stakeholder reviews, roadmap discussions, and outcome-based conversations
• Translate complex business problems into clear product opportunities and success metrics
• Build and maintain relationships with Cox Farms employees, policy advisors, legal counsel, and executive sponsors, translating between policy goals and product decisions in both directions

• Define and communicate a clear product vision and strategy aligned with company goals
• Maintain product roadmaps that balance short-term delivery with long-term strategy
• Evaluate market trends, customer feedback, and competitive insights to inform roadmap priorities
• Ensure roadmap transparency and alignment across leadership, stakeholders, and delivery teams
• Coordinate with the wider IT team on what is needed for production launch, including platforms, performance, security, accessibility, and compliance reviews

• Own the product backlog, ensuring it is well-defined, prioritized, and aligned to business value
• Guide Product Owners in writing clear, actionable epics, features, and user stories with acceptance criteria aligned with best practices in Product Management
• Lead and facilitate regular backlog grooming/refinement sessions with engineering and delivery teams
• Continuously refine backlog priorities based on stakeholder input, customer needs, and delivery insights

• Partner closely with Delivery teams to deliver high-quality product increments
• Participate in agile ceremonies including sprint planning, reviews, and retrospectives
• Move efficiently through discovery, rapid prototyping, iteration, pilot, and launch, to make pragmatic data-informed trade-off decisions to maximize value, quality, and time-to-market
• Ensure delivered solutions meet user needs, business outcomes, and technical standards
• Partner with communications, executive offices, and external partner organizations on announcement plans, briefings, and post-launch traffic

• Lead and develop team of Product Owners, setting the vision, mission, and ways of working across all Product Owners to…