Art Director, Earned Media

As an Art Director, Earned Media at IHG Hotels & Resorts,you’llcreate social-first work that makes IHG’s brands stand out in paid and earned social, culture, and conversation. Reporting to the Creative Director,you’llbring distinctive creative thinking, exceptional visualtasteand social storytelling to IHG’s 21 hotel brands and award-winning loyalty program.

• Create social-first ideas that earn engagement.
  
  Develop concepts for paid and earnedsocialthat translate business objectives, audienceinsightsand cultural opportunities into engaging creative. Use performance insights to refine concepts,format sand content.
• Bring exceptional art direction to social.
  
  Apply a sophisticated visual point of view across photography, video, typography, composition, color,motionand design. Turn hospitality experiences into compelling stories while translating each brand’s character into culturally relevant creative.
• Lead and influenceproductions.
  
  Shape social-first opportunities within existing brand shoots and lead dedicated social shoots from concept through post.
  
  Provide hands‑on direction on set and travel as needed.
• Build creative partnerships and lead agencies.
  
  Manage agencies and creative partners as an extension of the team. Provide direction, elevate theworkand collaborate across creative and brand disciplines.
• Champion the work.
  
  Present concepts to creative leadership, brandteamsand senior stakeholders. Articulate creative rationale, defenddecisionsand build alignment.
• Use AI to enhance creative.
  
  Seek opportunities to accelerate ideation, visual development,production and content adaptation. Explore workflows that make creative more ambitious and scalable without compromising brand integrity.

• 6+ years of professional experience in art direction, creative advertising, social, digital, brand or related creative disciplines.
• A portfoliodemonstratingexceptional art direction, visualstorytellingand conceptual thinking, including social-first work.
• Deep understanding of hospitality, travel,lifestyle or other experience-driven brands, with the ability to work across diversebrandidentitiesand audiences.
• Expertise intypography, layout, composition, color, photography, visualidentityand brand expression.
• Demonstratedexperienceart directing photography and video, from treatments and shot lists through on‑set direction. Ability to travel and be hands‑on during brand and social‑first shoots.
• Experience leading external agencies and creative partners to extend capacity, bring freshthinkingand elevate the work.
• Fluency in AI-powered creative tools and workflows for ideation, visual exploration, image and video creation,production and content adaptation.
• Proficiency in Adobe Creative Suite, Figma and PowerPoint, with the ability to communicate ideas through decks, comps, mood boards,storyboardsand prototypes.
• Excellent communication,presentation and collaboration skills, with the ability to articulate creative rationale and build stakeholder relationships.

Location - Our hybrid work structure is an expectation of three (3) days a week in the Atlanta office. This expectation may be adjusted to evolve with the changing needs of the business.

The salary range for this role is $74,000.00 to $100,000. This role is also eligible for bonus pay.

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At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected - wherever they are in the world. Want to be part of the journey?

Who we are

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is…