Senior Manager, Digital Merchandising

Job Overview

A position at White Cap isn’t your ordinary job. You’ll work in an exciting and diverse environment, meet interesting people, and have a variety of career opportunities. The White Cap family is committed to Building Trust on Every Job. We do this by being deeply knowledgeable, fully capable, and always dependable, and our associates are the driving force behind this commitment.

This role is responsible for the online merchandising strategy, optimization, execution, and performance for White Cap’s website.

• Develop and execute scalable digital merchandising strategies that improve product discovery, conversion and sales. Own the merchandising roadmap, quarterly planning and communication of priorities to senior leadership. Ensure the roadmap includes a scalable digital merchandising strategy across web and mobile platforms.
• Continuously improve the customer journey and merchandising presentation (taxonomy, navigation, filters, cross-sell/upsell, product detail pages, personalization). Guide conversion-driving merchandising elements throughout the shopping path, including personalization and A/B testing. Ensure accuracy, completeness and consistency of product data across platforms.
• Ensure digital merchandising supports broader business strategies, category initiatives and promotional plans. Lead both strategically and operationally, deeply understanding customer needs, product assortment and digital behaviours.
• Ensure strong cross‑functional collaboration. Work closely with marketing, sales, IT, supply chain, analytics and vendor partners.
• Drive performance and analytics to enhance results. Partner with Analytics to define, track, analyse and action against merchandising KPIs and OKRs. Monitor and analyse performance at the category, product and experience level. Provide results, insights and recommendations to executive leadership.
• Establish an innovation culture to champion the introduction of new digital merchandising tools, automation and platform enhancements by collaborating closely with IT, Product and cross‑functional stakeholders.
• Lead and develop a team of digital merchandising professionals. Build a collaborative, innovative and test‑and‑learn culture.

• More than 7 years of experience in Digital, eCommerce, Online Merchandising or related disciplines.
• At least 5 years in leading teams in a fast‑paced, digital environment.
• Proven digital merchandising leadership that has increased eCommerce sales and improved customer experience.
• Strong cross‑functional leadership skills and ability to align diverse stakeholders. Strong analytical skills with experience driving decisions through data.
• Deep customer focus with strong merchandising instincts. Experience with product data, digital taxonomy and merchandising systems.
• Entrepreneurial and highly adaptable mindset.

White Cap is an Equal Opportunity Minority/Female/Individuals with Disabilities/Protected Veteran and affirmative action employer. White Cap considers for employment and hires qualified candidates without regard to age, race, religion, color, sex, sexual orientation, gender, gender identity, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law.