Alcohol Brand Ambassador; Georgia – Newnan, Columbus and Albany

Overview

Alcohol Brand Ambassador

Organization Name:
Buffalo Rock Company

Website:

Department: COR Customer Strategy, Marketing, & Brand Development

Reports to:

Corporate Director of Alcohol Sales and Strategic Partnerships

Work Schedule:

Flexible - Must be available on weekdays and weekends (up to 20 hours per week)

Job Type: Seasonal Part-Time

FLSA Status:
Non-Exempt

Amount of

Travel Required:

100%

Buffalo Rock is an award-winning Pepsi and Keurig Dr Pepper bottler founded in Birmingham, AL more than 124 years ago. Buffalo Rock manages the best beverage portfolio in the country, which includes several beloved global and regional brands. As a Brand Ambassador, you will be the face of Buffalo Rock Company’s alcoholic beverage portfolio in various marketing and promotional activities. The primary responsibility will be to engage with consumers, promote a brand’s story, and encourage sales through events, tastings, and social media interactions.

This role is ideal for someone who is passionate about beer and the beverage industry, and enjoys engaging with people in an energetic, fun environment.

The Alcohol Brand Ambassador will host promotional demos at bars/liquor, grocery, and convenience stores (approximately 4 hours each, including setup and breakdown). Ambassadors will also have the opportunity to work local events and festivals as available.

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Must be able to travel throughout the assigned region (Georgia – Newnan, Columbus and Albany).
• Must be able to work evenings and weekends when events and tastings are scheduled (typically Thursday – Sunday).
• Actively represent and promote the alcoholic beverage portfolio at retailers, events, festivals, and bars to increase visibility and consumer engagement.
• Maintain a professional appearance and demeanor.
• Interact with customers to create excitement and inform them about the product's features, benefits, and unique selling points.
• Organize and participate in tastings, product samplings, and giveaways to increase product trials.
• Plan and coordinate events with the customer, Corporate Director of Alcohol Sales and Strategic Partnerships, and the local franchise. Include setup/breakdown of the event and maintenance of sampling materials.
• Track and report on the effectiveness of events and promotional campaigns, providing insights and recommendations for future initiatives. Weekly status calls and coordination with the Corporate Director of Alcohol Sales and Strategic Partnerships.
• Share brand-related content across social media platforms to create organic engagement and foster a positive image.
• Provide feedback to the brand’s marketing and sales teams on consumer preferences, market trends, and competitor activity.
• Assist in promoting sales through partnerships with bars, restaurants, and retail outlets.
• Educate consumers on beer styles, brewing techniques, and the brand’s history.
• Present a strong enthusiasm for beer and the beverage industry with knowledge of the local beer and beverage scene.

• Accuracy – Ability to perform work accurately and thoroughly.
• Communication, Oral – Ability to communicate effectively using the spoken word.
• Dependability – Consistent and predictable performance; responsible and dependable in fulfilling duties.
• Energetic – Ability to work at a sustained pace and produce quality work.
• Organized – Ability to follow a systematic method of performing tasks.
• Outgoing personality and Excellent Communication Skills – Ability to engage and educate customers, build relationships, and represent the brand professionally. Comfortable interacting with the public and enthusiastic about the brand portfolio.
• Safety Awareness – Ability to identify and correct conditions affecting employee safety.
• Social Media Savvy – Experience using social media platforms to promote a brand and engage with consumers
• Teamwork – Ability to work with others toward daily goals, sharing responsibility and rewards.
• Working Under Pressure – Ability to complete tasks in stressful situations.

• Maintain a…