Senior Media Executive - Wtvm

About Gray Media

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of U.S. television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV households.

Gray also owns Gray Digital Media, a full-service digital agency, video production companies Raycom Sports, Tupelo Media Group, Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

WTVM offers upward growth opportunities, an uncapped commission structure with no territories, a comprehensive benefits package, training and professional development programs, a supportive team environment with a collaborative culture, and technology to maximize your success.

WTVM, Gray Television’s ABC affiliate in Columbus, Georgia, is seeking senior media sales professionals to join our elite team of multi‑media advertising and marketing experts. As a Senior Media Executive at WTVM, you will leverage your extensive sales experience to help regional and local businesses connect with customers using the best advertising resources in the market.

• Meet or exceed weekly and monthly sales activity benchmarks: cold calls, new business meetings, and closed deals.
• Build and maintain a robust pipeline of high-quality prospects with significant revenue potential through cold calling, networking, and referrals.
• Manage an existing list of established clientele.
• Present customized marketing packages and advertising campaigns to decision makers.
• Close deals and negotiate contracts.
• Utilize CRM and client‑management tools to track activity, pipeline, and sales performance.
• Maintain accurate records of all client interactions, proposals, and closed business.
• Handle billing inquiries and manage payment collections.
• Collaborate effectively with internal departments, including creative, traffic, digital, and support staff.
• Prepare weekly sales reports and forecasts.

• 2+ years of proven success in outside sales, media sales, or B2B sales with a documented track record of exceeding budgets.
• Demonstrated ability to consistently close new business and grow accounts.
• Strong prospecting and cold‑calling skills.
• Expert relationship‑building and networking abilities.
• Excellent written and verbal communication skills with professional grammar.
• Outstanding presentation skills with the ability to influence and persuade buyers.
• Exceptional customer service orientation and follow‑through.
• Strong organizational and time‑management skills with the ability to work independently.
• Self‑motivated with competitive drive and entrepreneurial mindset.
• Professional appearance, integrity, and discipline.

• Bachelor’s degree in Business, Communications, Marketing, or a related field (or equivalent years of sales experience).
• Previous media sales experience (broadcast, digital, or streaming).
• Experience selling to local or regional businesses.
• Familiarity with CRM systems (Salesforce, Wide Orbit, or similar platforms).
• Background in marketing, advertising, or digital media.

Current employees who are interested in this position can apply through the Gray‑TV Ulti Pro self‑service portal.

WTVM‑TV/Gray Media is a drug‑free company.

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.