Web Communications Director

Position Justification

Position Information
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Position Title
Web Communications Director

Unit Name
University Relations

Salary Grade
7

Number of Months
12 months

Full-time or Part-time
Full-Time

Hours per week
40

Proposed Annual Salary, Hourly Rate or One-time payment

Essential Duties

• Conceptualizes and writes web copy that supports marketing goals of the university.
• Collaborates with in-house design and marketing teams as well as internal and external back-end developers to regularly refresh University website's front-end design, user experience and content.
• Leads the website governance process and serve as a strategic consultant to campus partners on best practices and opportunities for improvement within their subdomains.
• Ensures accuracy of all University Relations-maintained websites.
• Oversees QA process for front-end activities (content, design).
• Trains, writes instruction manuals, and troubleshoots for campus content managers.
• Monitors web compliance with applicable IHL, state, and federal regulations.
• Assists ITS with web server management and administration.
• Provides web support to promote key university events and initiatives.
• Creates specialty websites such as Presidential Inauguration, QEP, Annual Report, etc.
• Develops, monitors, and maintains presentation standards for university websites.
• Serves as the point of contact for departmental website support; interacts daily with faculty and staff; provides assistance and training to the department website manager as needed.
• Maintains and reports web usage and access statistics.
• Reviews and tests software applications for potential use in web design.
• Provides web communication support for crisis response.
• Provides web-based versions of print publications such as Visions.
• Troubleshoots technical problems with the university's website.
• Monitors industry/university websites to identify innovations, best practices.
• Collaborates technical, design and marketing teams to create interactive content and digital experiences for target audiences; collaborates across all levels and functions including with peers and leaders to effectively achieve objectives and lead.
• Other reasonable duties as assigned.

Minimum Qualifications

Education:

• Bachelor's degree preferred; professional knowledge equivalent to a bachelor's degree required.

Experience:

• Requires more than 5 years related experience
• Experience in marketing or communications, preferably in higher education.
• Experience working with marketing automation tools and managing content in apps.
• Experience contributing to or overseeing the creating of AR/VR experiences.
• Experience working with website personalization and automating custom content delivery on website.
• Experience working in digital marketing and providing analysis of outcomes as well as recommendations for continual improvement
• Demonstrated website acumen and proficiency with one or more content management systems. Must have a supporting project portfolio with role contributed clearly outlined to highlight ability to meet expected knowledge, skills and abilities.

Knowledge ,

Skills and Abilities

:

• Skilled in CMS (Word Press), HTML, XML, PHP, CSS, as well as scripting languages and troubleshooting.
• Background in data analytics and creating reports on outcomes; digital ADA compliance and best practices; SEO, SEM and search tuning best practices, trends and tools.
• Working knowledge of JavaScript, Google Tag Manager and utilizing cookies / pixels / tags to personalize and customizes digital content delivery.
• Strong written and verbal communication skills.
• Demonstrated creative self-starter with strong work ethic, team orientation and commitment to quality; able to integrate thinking and feedback from divergent points of view.
• Ability to coordinate a variety of concurrent projects and production timelines simultaneously, effectively setting priorities, achieving goals and measuring results
• Meticulous attention to detail and commitment to seeing projects to successful completion.
• Ability to be flexible with assignments and shifts in priorities.

Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit and use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to stand and walk. Specific vision abilities required by this job include close vision, color vision, depth perception and ability to adjust focus.

Job Description Summary

The Web Communications Director drives the web strategy, user experience and development for the university's website and is a key partner in delivering university messaging across other digital platforms including email, digital signage, intranet and the events calendar. The Director has primary…