Assistant Vice President- Retail Banking

Assistant Vice President – Retail Banking

The Assistant Vice President (AVP) – Retail Banking is responsible for the leadership, performance, and strategic direction of all branch retail locations. This role ensures consistent delivery of exceptional customer service, operational excellence, and relationship growth across the retail network. The AVP will lead, coach, and develop branch teams while driving accountability, efficiency, and alignment with the bank's overall strategy.

In this role, you will:

• Provide leadership and oversight of all retail branch locations, ensuring consistent operations, service standards, and customer experience across the organization.
• Lead, coach, and develop Branch Managers, Assistant Branch Managers, and retail staff to achieve individual and team performance goals.
• Establish clear expectations, accountability measures, and performance standards aligned with the bank's strategic plan and culture.
• Drive deposit growth, customer acquisition, and relationship deepening through effective sales management and coaching.
• Monitor and manage branch performance metrics, including production, referrals, service quality, and operational efficiency.
• Comply with all bank policies, state and federal regulations, including BSA, AML, and OFAC requirements.
• Partner with Credit, Mortgage, Finance, and other departments to enhance cross-functional collaboration and referral success.
• Oversee staffing, scheduling, and workforce planning to ensure appropriate coverage and efficient operations at each branch.
• Lead training and development initiatives to strengthen product knowledge, service delivery, and leadership capabilities within the retail team.
• Support and implement retail strategies, including product rollouts, process improvements, and technology adoption.
• Maintain strong community presence by encouraging and participating in local involvement, events, and relationship-building opportunities.
• Address customer concerns and escalations, ensuring timely and effective resolution.
• Contribute to budgeting, planning, and long-term retail strategy development as needed.

This role plays a key part in ensuring the bank remains Customer Focused, Community Minded, and Locally Owned through strong retail leadership and execution.

Qualifications

Required Qualifications:

• Bachelor's degree in Business, Finance, or related field (or equivalent experience)
• Minimum of 5+ years of banking experience, with progressive responsibility in retail or branch management
• Proven leadership experience managing teams and driving performance
• Strong understanding of deposit products, retail banking operations, and customer service delivery
• Knowledge of banking regulations, compliance requirements, and internal controls
• Demonstrated ability to coach, develop, and hold teams accountable
• Strong communication, organizational, and decision-making skills

Preferred Qualifications:

• Previous multi-branch management experience
• Experience with sales management and relationship-based banking strategies
• Familiarity with core banking systems (Fiserv or similar)
• Experience in strategic planning, budgeting, or performance analytics

Key

Competencies:

• Leadership and team development
• Accountability and performance management
• Relationship-driven mindset
• Operational discipline and attention to detail
• Strategic thinking and execution
• Effective communication and collaboration
• Adaptability and problem-solving