National Sales Director

The Director of Sales, Events is a senior, national-level sales leader responsible for driving enterprise, corporate, and group revenue across all Rise Brands concepts and markets. This role owns the strategy, structure, and performance of Rise Brands’ events and group sales engine, transforming events from a reactive service function into a scalable, revenue-generating business line.

This leader will develop and execute a national sales strategy, manage and grow a high-performing sales organization, cultivate corporate and agency relationships, and partner cross-functionally with Marketing, Operations, and Finance, to deliver profitable, on-brand experiences at scale.

The ideal candidate is a commercial-minded operator, equal parts relationship builder, strategist, and people leader, who thrives in fast-paced, experiential hospitality environments.

• Own and lead the national events and group sales strategy, aligning revenue targets with brand, market, and growth objectives.
• Establish annual and quarterly sales goals, forecasts, and KPIs across all brands and markets in partnership with Finance.
• Drive enterprise-level revenue growth through corporate events, buyouts, brand partnerships, and multi-market agreements.
• Identify new revenue streams, pricing strategies, and packaging opportunities that increase per-event profitability and lifetime customer value.
• Build, manage, and expand relationships with national and regional corporate clients, third-party planners, agencies, and strategic partners.
• Negotiate and close high-value, multi-location, and long-term agreements.
• Serve as the senior commercial representative of Rise Brands’ events business with external partners.
• Collaborate with Marketing and Operations teams on co-branded activations, sponsor ships, and experiential campaigns.
• Recruit, develop, and lead a national events and sales team, including local market sales leaders.
• Provide coaching, performance management, and professional development to ensure consistent execution and growth.
• Create standardized sales playbooks, training materials, and best practices across all brands.
• Own the CRM strategy and execution, ensuring accurate pipeline management, forecasting, reporting, and data integrity.
• Analyze sales performance, conversion rates, and market trends to inform strategy and resource allocation.
• Partner with Finance to ensure disciplined deal structures, margin targets, and revenue recognition.
• Implement scalable processes that balance speed, consistency, and premium guest experience.

• Partner closely with Operations to ensure sales commitments are executable, profitable, and operationally sound.
• Collaborate with Marketing on lead generation, demand creation, promotional strategy, and brand storytelling.
• Support new market openings and brand expansions with pre-opening sales strategies and early pipeline development.
• Serve as an escalation point for high-value clients to ensure exceptional outcomes and long-term relationships.

• Bachelor’s degree in Business, Marketing, Communications, or related field.
• 7–10+ years of progressive sales leadership experience, preferably in hospitality, entertainment, experiential venues, or lifestyle brands.
• Proven success leading national or multi-market sales organizations with direct revenue ownership.
• Strong background in corporate sales, enterprise accounts, partnerships, and business development.
• Demonstrated ability to build scalable sales strategies, teams, and systems from the ground up.
• Exceptional executive presence with the ability to influence senior leaders and external partners.
• Highly analytical, metrics-driven, and comfortable with forecasting and performance management.
• Entrepreneurial mindset with the ability to operate in a fast-paced, growth-oriented environment.
• Strong collaborator who can align sales objectives with operations, marketing, and brand priorities.
• Subject matter expertise in Tripleseat Event Management Software.
• Willingness and ability to travel up to 30%, including nights and weekends as needed.