Consultant, Agent Marketing and Training Activation

Overview

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care. Join a team that helps drive sales and profitable growth by creating a favorable selling environment and bringing Nationwide’s story to life for P&C partners and customers.

P&C Marketing Integration is focused on building Nationwide’s leadership position around “Specialized Protection with Confidence” to fuel brand choice, strengthening partner satisfaction and growth through differentiated experiences, and using data, AI, and technology to deliver smarter solutions that improve business outcomes.

We are seeking a Consultant, Agent Marketing and Training Activation to manage the day‑to‑day Marketing Resource Hub experience, improving usability and perceived value, and helping agents easily find and activate ready‑to‑use campaigns and materials. The role will optimize the Marketing and Training Advantage program and activate the group‑level Rewards & Recognition program in partnership with the P&C Business and Business Unit Marketers.

It will also support and enable agent engagement with social media solutions and other packaged tools through training, promotion, and enablement activities with the Social Media Team. This role reports to the Director, Partnership Solutions Marketing within P&C Marketing Integration. This hybrid position may be based in Des Moines, IA or Columbus, OH. Candidates located near a Nationwide campus will collaborate in office two days per week.

Current Nationwide Remote Associates may also be considered.

• Assist in the development and execution of strategies and plans that ensure long‑term sustainable growth of the business.
• Synthesise data and use this understanding to support identification and innovation of business‑building solutions.
• Lead projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
• Implement digital and traditional marketing tactics and media, including creative development process, planning, and execution.
• Collaborate on and/or lead creative development, and provide feedback on look and feel.
• Develop creative briefs.
• Monitor emerging innovative trends in content, design and marketing tactics.
• Review and use customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior, define appropriate target audiences, evaluate sufficiency, and effectively get results with data‑based decisions.
• Ensure programs are on strategy and on schedule.
• May perform other responsibilities as assigned.

Reports to Manager/Director/AVP. This is an individual contributor role and may have an opportunity to manage a team based on organizational structure; may also lead virtual/project teams.

• Education
  :
  Bachelor’s degree in marketing, business administration or related field preferred. Master’s degree is a plus.
• License/Certification/Designation
  :
  Technical financial services designations such as FINRA, CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position; associates will need to acquire the required Federal and/or state licenses/registrations within the time period designated by the business unit.
• Experience
  :
  Typically eight or more years related professional experience in marketing, strategy, consulting, financial services, or related field.
• Knowledge, Abilities and Skills
  :
  In‑depth knowledge of marketing methodologies, insurance and/or financial services products, distribution systems, and customers. Knowledge of project leadership concepts and methodologies. Strong verbal and written skills to develop and review research studies, communicate research findings, market recommendations and maintain relationships. Ability to lead and prioritize projects, function independently or in a team…