Digital Product Manager - Consumer Channels

A Brief Overview

Digital is how most customers first reach Safelite. They arrive in a moment of need, often without knowing their coverage or what their vehicle requires, and they expect to get to a resolution quickly. We are hiring a Product Manager to drive the strategy and outcomes for our consumer digital experience.

The Digital Product Manager, Consumer Channels is responsible for the strategy, roadmap, and performance of  and the consumer‑facing digital journey. This covers the experience for direct‑pay and insurance customers, from identifying their need through quote, scheduling, coverage, and service. The end‑user is an individual customer who may only interact with us once, in a moment they didn’t plan for, and who expects the experience to be easy and fast.

This role translates customer needs and business opportunities into product strategy, partnering with the consumer P&L owner and across Digital, Technology, Design, Marketing, Operations, Contact Center, and Analytics teams to deliver measurable outcomes. The Product Manager is expected to operate as a strategic product leader, deeply understanding customer behavior, business value, operational realities, and emerging AI‑enabled capabilities to shape products that improve both customer experience and business performance.

• Own digital product outcomes for the consumer channel
  • Define and manage product strategy, roadmap, and priorities for the consumer digital experience.
  • Translate customer needs, business opportunities, and friction points into clear product problems to solve.
  • Establish success metrics across conversion, self‑service completion, customer satisfaction, and support deflection. Track performance after launch.
  • Make trade‑off decisions based on customer impact, business value, effort, risk, and learning potential.
  • Balance near‑term optimization, foundational platform work, and longer‑term innovation across the roadmap.
• Improve conversion and the end‑to‑end customer journey
  • Own the consumer funnel from first visit through completed booking, removing friction at each step of quote, scheduling, and coverage, and connecting that work to the revenue and margin the consumer P&L owner is accountable for.
  • Differentiate the experience for direct‑pay and insurance customers based on their context and what each needs to reach a resolution.
  • Reduce drop‑off, errors, and support‑assisted completions in the consumer journey.
  • Use behavioral data and customer signal to find the highest‑value opportunities to improve conversion and experience.
• Shape AI‑enabled consumer experiences
  • Identify where AI creates measurable customer and business value.
  • Partner with the AI and Agentic product leadership on emerging agentic capabilities and how they apply in the consumer experience.
  • Define use cases where AI improves customer outcomes, self‑service, decisioning, and personalization, grounded in real customer problems with measurable value.
  • Help translate AI capabilities into clear customer and business outcomes, with attention to data quality, feedback loops, escalation paths, and trust.
• Lead through cross‑functional influence
  • Align stakeholders around the problem, opportunity, value, priority, and path forward.
  • Partner closely with the consumer P&L owner and across Technology, Design, Analytics, Marketing, Operations, and Contact Center teams.
  • Bring clarity to ambiguous problems and facilitate decision‑making when tradeoffs are required.
  • Operate in a product model with shared outcomes, visible tradeoffs, and continuous discovery and delivery.

• Bachelor's Degree or equivalent experience Required
• Salesforce Certification Preferred
• Product Owner Certification Preferred

• 5+ years of product management, digital product, or related experience, with meaningful time on consumer‑facing digital products at scale.
• Experience owning digital products from discovery through launch and optimization.
• Hands‑on use of digital analytics platforms (Quantum Metric, Heap, Amplitude, Full Story, Mixpanel, or similar). You run your own analysis and form your own point of view from the data.
• Demonstrated fluency using AI across the…