Digital Product Manager - Consumer Channels

Digital Product Manager, Consumer Channels

A brief overview:
Digital is how most customers first reach Safelite. They arrive in a moment of need, often without knowing their coverage or what their vehicle requires, and they expect to get to a resolution quickly. We’re hiring a Product Manager to drive the strategy and outcomes for our consumer digital experience.

• Own digital product outcomes for the consumer channel
  • Define and manage product strategy, roadmap, and priorities for the consumer digital experience.
  • Translate customer needs, business opportunities, and friction points into clear product problems to solve.
  • Establish success metrics across conversion, self‑service completion, customer satisfaction, and support deflection. Track performance after launch.
  • Make tradeoff decisions based on customer impact, business value, effort, risk, and learning potential.
  • Balance near‑term optimization, foundational platform work, and longer‑term innovation across the roadmap.
• Own the consumer funnel from first visit through completed booking, removing friction at each step of quote, scheduling, and coverage, and connecting that work to the revenue and margin the consumer P&L owner is accountable for.
• Differentiate the experience for direct‑pay and insurance customers based on their context and what each needs to reach a resolution.
• Reduce drop‑off, errors, and support‑assisted completions in the consumer journey.
• Use behavioral data and customer signal to find the highest‑value opportunities to improve conversion and experience.
• Identify where AI creates measurable customer and business value.
• Partner with the AI and Agentic product leadership on emerging agentic capabilities and how they apply in the consumer experience.
• Define use cases where AI improves customer outcomes, self‑service, decisioning, and personalization, grounded in real customer problems with measurable value.
• Help translate AI capabilities into clear customer and business outcomes, with attention to data quality, feedback loops, escalation paths, and trust.
• Align stakeholders around the problem, opportunity, value, priority, and path forward.
• Partner closely with the consumer P&L owner and across Technology, Design, Analytics, Marketing, Operations, and Contact Center teams.
• Bring clarity to ambiguous problems and facilitate decision‑making when tradeoffs are required.
• Operate in a product model with shared outcomes, visible tradeoffs, and continuous discovery and delivery.

• Bachelor's Degree or equivalent experience – required.
• Salesforce Certification – preferred.
• Product Owner Certification – preferred.

• 5+ years of product management, digital product, or related experience, with meaningful time on consumer‑facing digital products at scale.
• Experience owning digital products from discovery through launch and optimization.
• Hands‑on use of digital analytics platforms (Quantum Metric, Heap, Amplitude, Full Story, Mixpanel, or similar). You run your own analysis and form your own point of view from the data.
• Demonstrated fluency using AI across the product lifecycle: strategy development, discovery, customer signal, analysis, and prototyping. Fluent with tools like Claude, Claude Code, Claude Design, ChatGPT, Cursor, Lovable, and Granola.
• Experience with experimentation, A/B testing, funnel optimization, or digital performance improvement.
• Experience improving conversion in high‑intent or high‑traffic consumer funnels.

• Shipped consumer digital experiences inside fast‑moving, product‑led organizations.
• High‑intent consumer funnels: eCommerce, booking, quoting, or self‑service journeys where conversion and experience are the product.
• Product environments with dedicated cross‑functional teams, real discovery practices, instrumented experimentation, and outcome‑based goals.
• Pace‑setting product cultures with fast cycles, tight feedback loops, and a default to shipping and learning.

• Experience shipping AI‑enabled product capabilities (agents, personalization, automation, or recommendations).
• Experience improving both customer‑facing and internal associate‑facing digital…